Joy To Go Pecynnu gan Du Qingyu and Zhang Jun

Mae Joy To Go Pecynnu gan Du Qingyu and Zhang Jun yn enillydd uchel ei barch o'r 2025 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2025

Joy To Go Pecynnu

gan Du Qingyu and Zhang Jun

Cleient: Joy Studio

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

11,920

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #165104

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Joy To Go Pecynnu

Mae pecynnu danfon bwyd cyflym Joy To Go yn integreiddio'r cymeriad bach annwyl o'r enw Joy â bwyd, gan greu dyluniad cydlynol drwy'r system becynnu gyfan. Mae'r elfennau chwareus hyn wedi'u dylunio nid yn unig ar gyfer hwyl, ond maent hefyd yn awgrymu mecanwaith agor y pecyn. Er enghraifft, dangosir cymeriad â byrger ar ei ben ar becynnu'r byrger. Dim ond ar ôl i ddefnyddwyr agor y caead y gellir gweld mwy o gynhwysion y byrger yn raddol. Ar ben hynny, gellir ailddefnyddio'r pecynnu, gan fod modd rhwygo'r patrymau i greu nodau tudalen, sy'n helpu i hyrwyddo ymwybyddiaeth amgylcheddol.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Joy To Go Pecynnu yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Joy To Go Pecynnu fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Joy To Go Pecynnu am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Dimensiynau a Phecynnu: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Tagiau: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Technoleg Cynhyrchu: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Her Dylunio: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Ymchwil: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Ysbrydoliaeth: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Hyd y Prosiect: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Llif Gweithrediad: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Aelodau'r Tîm: Du Qingyu
Zhang Jun
Cydnabyddiaeth Delweddau: Du Qingyu