Judinstrom Beer Pecynnu Cwrw gan Olha Takhtarova

Mae Judinstrom Beer Pecynnu Cwrw gan Olha Takhtarova yn enillydd uchel ei barch o'r 2024 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2024

Judinstrom Beer Pecynnu Cwrw

gan Olha Takhtarova

Cleient: SOTB and D

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

17,322

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #160960

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Judinstrom Beer Pecynnu Cwrw

Mae Cwrw Judinstrom yn ddyluniad pecynnu a grëwyd ar gyfer bragdy crefft ym Montreal, Canada. Mae'r pecynnu'n defnyddio can alwminiwm safonol 473 ml, gyda label yn mesur 5 wrth 8 modfedd wedi'i argraffu drwy fflecsograffeg. Cyflwynir motiffau Sgandinafaidd mewn dehongliad modern trwy ddarluniau graffig gwastad a ffont â llinellau syth ac onglau. Mae'r palet lliwiau'n cyfuno glas dwfn, arlliwiau o lwyd a gwyn. Mae'r cynllun minimalaidd yn cadw enw'r brand, math y cwrw a chynnwys alcohol yn ddarllenadwy, tra bod craidd gweledol cyffredin yn caniatáu ychwanegu mwy o arddulliau cwrw at yr ystod.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Judinstrom Beer Pecynnu Cwrw yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Judinstrom Beer Pecynnu Cwrw fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Judinstrom Beer Pecynnu Cwrw am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimensiynau a Phecynnu: Label size 5 x 8 inches.
Tagiau: Beer Packaging, Scandinavian design, Label, Craft brewery
Technoleg Cynhyrchu: Standard aluminum can 473 ml, Flexography.
Her Dylunio: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Ymchwil: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Ysbrydoliaeth: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Hyd y Prosiect: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Llif Gweithrediad: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.