The Impression of Feixi Poster gan Feixi Digital Culture and Media

Mae The Impression of Feixi Poster gan Feixi Digital Culture and Media yn enillydd uchel ei barch o'r 2024 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2024

The Impression of Feixi Poster

gan Feixi Digital Culture and Media

Cleient: Feixi Digital Culture and Media

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

10,268

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #160807

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am The Impression of Feixi Poster

Mae Argraff Feixi yn boster a grëwyd i gyflwyno hunaniaeth Sir Feixi. Mae'r nodau Tsieinëeg ar gyfer Feixi yn ffurfio'r elfen weledol ganolog ac fe'u darluniwyd mewn arddull galigraffig. Mae silwét y nod cyntaf yn dangos pensaernïaeth fodern a datblygiadau diweddar, megis pontydd, rheilffyrdd cyflymder uchel ac adeiladau. Mae silwét yr ail nod yn dangos adeiladau hynafol a safleoedd diwylliannol hanesyddol. Mae'r galigraffi wedi'i lunio â llaw ac yna ei gyfuno â'r delweddau dethol trwy feddalwedd golygu delweddau. Mae'r poster yn mesur 297 wrth 210 milimetr.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae The Impression of Feixi Poster yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i The Impression of Feixi Poster fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir The Impression of Feixi Poster am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The Chinese character "Feixi" serves as the central visual element, presented in a bit of artistic calligraphic form. The silhouette of the character "Fei" reflects the influence of modern architecture and iconic developments in Feixi County, while the silhouette of the character "Xi" represents the ancient buildings with historical and cultural imprints. This form of representation evokes a shared impression of the city among both locals and nonlocals, fostering a sense of emotional connection in the community.
Dimensiynau a Phecynnu: 297mmX210mm
Tagiau: Printed, Poster, Feixi, Design, Impactful, Visual
Technoleg Cynhyrchu: Once the creative direction and visual presentation strategy are confirmed, a calligraphic typeface is first created in a hand-drawing form. Representative elements are then selected and transformed into images, which are seamlessly integrated into the font design to ensure a coherent style. Pro image editing software is used to compose the layout, thereby enhancing visual layers and ensuring a smooth reading experience.
Her Dylunio: The biggest challenge encountered in the design phase is to evoke emotional resonance and recognition from both new and long-time residents of Feixi at first glance. The key factor to achieving this lies in selecting the appropriate visual elements. For new residents, modernization and rapid progress are the aspects to highlight; for long-time residents, he deep historical and cultural legacy should be honored and exhibited.
Ymchwil: Feixi is home to some notable landmarks, including the Jinzhai Road Double A Daqiao Taohua Science and Innovation Valley Industrial Park. Among these, the Jinzhai Road Double A Bridge, a crucial transportation junction, was put into operation on June 2023. What the character “Xi” incorporates is significant historical and cultural sites of the county, such as the Sanhe Ancient Town and the former residence of Liu Ming, the first governor of Taiwan, both rich in history spanning over 2,500 years.
Ysbrydoliaeth: Feixi County has a time-honored historical and cultural legacy, but economic pressures drove many young individuals to seek employment elsewhere. However, the local economy has been driven to the fast lane in recent years. The introduction and development of industries have not only boosted economic progress, but also brought about drastic changes within the city. The design team aimed to visually document these perceptible urban changes.
Hyd y Prosiect: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and physical platforms, including bus stop ads in Feixi County.
Llif Gweithrediad: Upon the finalization of the design, the posters are placed on online and physical media platforms for public exposures. The inclusion of typical silhouette patterns, such as bridges, high-speed railways, and buildings, is visually associated with the title "Feixi”. These elements are crucial for effectively conveying information and conferring brand identity to the county.
Aelodau'r Tîm: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu