Chilled Milk Carton Carton gan Kazuo Fukushima and Haruka Takeuchi

Mae Chilled Milk Carton Carton gan Kazuo Fukushima and Haruka Takeuchi yn enillydd uchel ei barch o'r 2024 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2024

Chilled Milk Carton Carton

gan Kazuo Fukushima and Haruka Takeuchi

Cleient: Meiji China Investment Co.,Ltd.

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

16,969

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #159694

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Chilled Milk Carton Carton

I gystadlu ym marchnad llaeth uwch-raddol Tsieina, creodd technoleg unigryw laeth premiwm sy'n targedu menywod rhwng 30 a 50 oed, gan gyfuno 100 y cant o laeth crai gyda thechnoleg crynodiad sy'n cadw maetholion ar gyfer blas cyfoethog. Mae'r prosiect yn ailddiffinio pecynnu llaeth, gan gyfuno arloesedd ac ansawdd Japaneaidd gyda blas moethus. Mae porffor y pecyn yn symboleiddo bonedd, wedi'i wella gan wyn ac aur ar gyfer cywreinder ac ansawdd, gan wneud y dyluniad yn drawiadol o gofiadwy.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Chilled Milk Carton Carton yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Chilled Milk Carton Carton fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Chilled Milk Carton Carton yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Dimensiynau a Phecynnu: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Tagiau: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Technoleg Cynhyrchu: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Her Dylunio: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Ymchwil: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Ysbrydoliaeth: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Hyd y Prosiect: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Llif Gweithrediad: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patentau: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Aelodau'r Tîm: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Cydnabyddiaeth Delweddau: Photographer: Zhu Jie