Chilled Milk Pecynnu gan Kazuo Fukushima and Aya Tanaka

Mae Chilled Milk Pecynnu gan Kazuo Fukushima and Aya Tanaka yn enillydd uchel ei barch o'r 2024 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2024

Chilled Milk Pecynnu

gan Kazuo Fukushima and Aya Tanaka

Cleient: Meiji China Investment Co.,Ltd.

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

16,322

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #159679

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Chilled Milk Pecynnu

Gan dargedu menywod ifanc o Tsieina, mae llaeth mefus premiwm wedi'i ysbrydoli gan ryseitiau Japaneaidd wedi'i lansio i ddeffro hiraeth. Wedi'i wneud gyda 50% o laeth crai, mae'n cynnig cydbwysedd perffaith o felyster ac asidrwydd ar gyfer y rhai rhwng 20-39 oed. Mae'r cynnyrch yn cynnwys pecynnu cludadwy, chwaethus sy'n manteisio ar ymddiriedaeth brand Japaneaidd. Mae ei ddyluniad, gyda chefndir gwyn a darluniau realistig o fefus, yn anelu at ddarparu profiad tawel o gae mefus, gan gorffori ffresni a moethusrwydd.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Chilled Milk Pecynnu yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Chilled Milk Pecynnu fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Chilled Milk Pecynnu yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Dimensiynau a Phecynnu: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Tagiau: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Technoleg Cynhyrchu: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Her Dylunio: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Ymchwil: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Ysbrydoliaeth: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Hyd y Prosiect: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Llif Gweithrediad: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patentau: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Aelodau'r Tîm: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Cydnabyddiaeth Delweddau: Photographer: Zhu Jie