Mae Gua Gua Xing Qiu Hunaniaeth Brand gan Sxdesign yn enillydd uchel ei barch o'r 2024 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2024

Gua Gua Xing Qiu Hunaniaeth Brand

gan Sxdesign

Cleient: Guangxi Welfare Lottery Issue Center

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

13,533

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #155947

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Gua Gua Xing Qiu Hunaniaeth Brand

Mae Gua Gua Xing Qiu yn hunaniaeth brand a grëwyd ar gyfer gweithgareddau hyrwyddo loteri crafu-a-datgelu ar unwaith yn Tsieina. Mae'r nod-eiriau yn lleihau strociau ac yn addasu strwythur y cymeriadau Tsieineaidd, felly cedwir darllenadwyedd tra bod ymdeimlad o syndod yn ymddangos wrth graffu'n agosach. Mae'r graffigwaith yn dilyn iaith geometrig y logo ac yn mynegi ardal grafu tocyn loteri mewn modd haniaethol. Mae'r argraffu yn defnyddio technegau o ansawdd uchel ar sylfeini y gellir eu hailgylchu. Mae'r system weledol gyflawn yn portreadu byd crafu-a-datgelu o hwyl i chwaraewyr ifanc.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Gua Gua Xing Qiu Hunaniaeth Brand yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Gua Gua Xing Qiu Hunaniaeth Brand fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Gua Gua Xing Qiu Hunaniaeth Brand am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
Dimensiynau a Phecynnu: The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
Tagiau: Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
Technoleg Cynhyrchu: GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
Her Dylunio: For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
Ymchwil: Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
Ysbrydoliaeth: To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
Hyd y Prosiect: The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
Llif Gweithrediad: The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
Aelodau'r Tîm: Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu