Chilled Milk Carton gan Kazuo Fukushima and Haruka Takeuchi

Mae Chilled Milk Carton gan Kazuo Fukushima and Haruka Takeuchi yn enillydd uchel ei barch o'r 2023 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2023

Chilled Milk Carton

gan Kazuo Fukushima and Haruka Takeuchi

Cleient: Meiji China Investment Co.,Ltd.

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

17,340

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #150429

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Chilled Milk Carton

Dim ond buchod a fagwyd mewn amgylchedd da y gall llaeth ffres blasus ei ddarparu. Ac mae gwartheg yn rhydd i gael mynediad at ddognau cymysg sy'n cynnwys maetholion cytbwys. Ysbrydoliaeth yw buchod o ansawdd uchel y cynnyrch hwn. Mynegir yr ansawdd uchel mewn argraffu lliw aur, ac mae'r darluniau wedi'u tynnu â llaw yn mynegi blasusrwydd natur. Yn ogystal, mae'r glaswellt yng ngheg y fuwch yn mynegi'r amgylchedd bridio da. Mae'r marc buwch euraidd yn symbol o'r cynnyrch hwn. Ac mae'n addas ar gyfer y farchnad Tsieineaidd.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Chilled Milk Carton yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Chilled Milk Carton fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Chilled Milk Carton am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Dimensiynau a Phecynnu: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Tagiau: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Technoleg Cynhyrchu: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Her Dylunio: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Ymchwil: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Ysbrydoliaeth: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Hyd y Prosiect: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Llif Gweithrediad: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patentau: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Aelodau'r Tîm: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Cydnabyddiaeth Delweddau: Photographer: Zhu Jie