Mae Westlake Impression Dyluniad Hunaniaeth Brand gan Chao Yang yn enillydd uchel ei barch o'r 2023 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2023

Westlake Impression Dyluniad Hunaniaeth Brand

gan Chao Yang

Cleient: Zhejiang University of Finance & Economics

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

10,154

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #150340

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Westlake Impression Dyluniad Hunaniaeth Brand

Mae Westlake Impression yn ddyluniad hunaniaeth brand a grëwyd ar gyfer cwmni celfyddydau perfformio yn Hangzhou, Tsieina. Llwyfennir y perfformiad ar blatfform sgwâr sydd wedi'i osod tua deg centimetr o dan wyneb Llyn y Gorllewin, gyda'r llyn ei hun fel cefndir. Mae'r hunaniaeth yn dilyn dull datganoledig. Ni osodir unrhyw logo yng nghanol y dynodiad gweledol. Yn hytrach, mae system o grwpiau graffigol yn ffurfio'r hunaniaeth gyda'i gilydd. Y llwyfan sgwâr a ffenestr ar gyfer hyrwyddo diwylliant trefol yw'r prif gysyniadau gweledol. Y nod yw cryfhau adnabyddiaeth y brand.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Westlake Impression Dyluniad Hunaniaeth Brand yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Westlake Impression Dyluniad Hunaniaeth Brand fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Westlake Impression Dyluniad Hunaniaeth Brand am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: "Impression West Lake" is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries.
In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.
Dimensiynau a Phecynnu: Combining stage works with colorful sound and light, and combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Western and Chinese stages.
Tagiau: Brand, Poster, Logo, West Lake, Traditional Culture
Technoleg Cynhyrchu: It has significantly enhanced the recognition of the brand image and customer favors. Help enterprises were selected by the State -owned Assets Supervision and Administration Commission of the State Council of the People's Republic of China to release the "Typical Cases of 100 State -owned Enterprise Brands in 2021", including only 31 local state -owned enterprises, 2 Zhejiang Province; Recommended and used as a monthly review case; dynamic performing arts video was reprinted by multiple design numbers and video numbers.
Her Dylunio: After investigation, we found that the most impressive of the brand was a square stage hidden in the waters of the West Lake. When the lights were secret, the actors jumped with the music on the mirror -like lake and jumped with the music of "Liang Zhu" and the "Swan Lake" performed by the Ballet's performance. A total of ten actors of the performance were completed on the water, which was significantly different from the real product.
Ymchwil: "Impression West Lake" is not only a performing arts company but also a real landscape performance created by the "Iron Triangle" team of directors Zhang Yimou, Wang Chaoge and Fan Yue. It has performed 3,000 performances in total and received 2.9 million audiences. In 2016, entrusted by the Ministry of Foreign Affairs of the People's Republic of China, the original performance "Impression of the West Lake" was revised into "The Most Reminiscence of Hangzhou", and performed as a project of the G20 Hangzhou Summit. The first performance was highly praised by the heads of 20 countries. The performance was broadcast live on the Internet and on television and gained worldwide attention. From May to December 2017, nearly 400,000 visitors were received, with an average attendance rate of more than 80%, of which more than 20% were overseas visitors, and sales hit a record high. "Impression West Lake" has also started a new journey towards international development from the original local tourism.
Ysbrydoliaeth: The performance is a live performance with the West Lake as the background. The cultural and artistic performance blending the East and the West is held on a square stage about 10cm below the water surface of the West Lake. The square stage and the window for urban cultural promotion became the main concept of my design.
Hyd y Prosiect: The project starts in Hangzhou in August 2020, in Hangzhou in February 2021 and will be presented in Hangzhou in April 2022.
Llif Gweithrediad: Combining stage works with colourful sound and light, combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Chinese and Western stages.