Namito Delwedd Cymeriad Tegan Celf gan Ge Zhang

Mae Namito Delwedd Cymeriad Tegan Celf gan Ge Zhang yn enillydd uchel ei barch o'r 2023 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Hysbysebu.

AurHysbysebu· 2023

Namito Delwedd Cymeriad Tegan Celf

gan Ge Zhang

Cleient: Ge Zhang

Enillydd Gwobr Aur A' Design Award yn y Categori Hysbysebu

720,204

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #149033

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Namito Delwedd Cymeriad Tegan Celf

Delwedd tegan celf rhithwir yw Namito a grëwyd at ddefnydd masnachol. Merch yw Namito gyda gwefusau siâp eirin gwlanog, steil gwallt madarch coch a phenwisg ar ffurf clustiau cwningen. Mae hi'n gwisgo ffrog goch ac yn sefyll gyda'i dwylo yn ei phocedi a'i llygaid ar gau. Mae ei gwefusau pwtiog yn ffurfio dwy galon a'r llythyren X, arwydd o garu'r byd tra'n gwrthod yr hyn sy'n ddrwg. Mae'r cymeriad yn ymddangos mewn lluniau, fideos, arddangosfeydd a nwyddau printiedig. Bwriad Namito yw lleihau straen meddyliol ac annog pobl i fod yn nhw eu hunain.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Namito Delwedd Cymeriad Tegan Celf yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Namito Delwedd Cymeriad Tegan Celf fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Namito Delwedd Cymeriad Tegan Celf yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Dimensiynau a Phecynnu: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Tagiau: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Technoleg Cynhyrchu: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Her Dylunio: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Ymchwil: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Ysbrydoliaeth: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Hyd y Prosiect: Since 2021, China
Llif Gweithrediad: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Aelodau'r Tîm: Ge Zhang
Cydnabyddiaeth Delweddau: Beijing JiuPin Technology Co., Ltd.