Haokan City Ymgyrch Creu Fideo gan Baidu Online Network Technology Beijing

Mae Haokan City Ymgyrch Creu Fideo gan Baidu Online Network Technology Beijing yn enillydd uchel ei barch o'r 2023 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Hysbysebu.

EfyddHysbysebu· 2023

Haokan City Ymgyrch Creu Fideo

gan Baidu Online Network Technology Beijing

Cleient: Baidu Online Network Technology. Beijing

Enillydd Gwobr Efydd A' Design Award yn y Categori Hysbysebu

32,985

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #146901

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Haokan City Ymgyrch Creu Fideo

Mae Haokan City yn ymgyrch creu fideo sy'n hyrwyddo brandiau dinasoedd ar-lein ac all-lein. Mae'r ymgyrch yn cyfuno diwylliant lleol, twristiaeth, ffasiwn a thechnoleg newydd i greu eicon pwrpasol ar gyfer pob dinas. Dangosir pensaernïaeth draddodiadol, gwisgoedd a manylion crefft, gan gynnwys botymau cwlwm Tsieineaidd, piping, gwehyddu a brodwaith, drwy efelychiad 3D a delweddau dynamig. Mae cymeriad o'r enw Dongfang Chen yn arwain creawdwyr ifanc. Mae fideos byr a digwyddiadau all-lein yn gwahodd pobl i recordio a rhannu diwylliant pob dinas.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Haokan City Ymgyrch Creu Fideo yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Haokan City Ymgyrch Creu Fideo fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Haokan City Ymgyrch Creu Fideo yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
Tagiau: Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
Technoleg Cynhyrchu: With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
Her Dylunio: Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
Ymchwil: With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
Ysbrydoliaeth: The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
Hyd y Prosiect: Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
Llif Gweithrediad: Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.