Tibet Shannan Hunaniaeth Gorfforaethol gan River Liu

Mae Tibet Shannan Hunaniaeth Gorfforaethol gan River Liu yn enillydd uchel ei barch o'r 2023 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

ArianGraffeg· 2023

Tibet Shannan Hunaniaeth Gorfforaethol

gan River Liu

Cleient: River Liu Design

Enillydd Gwobr Arian A' Design Award yn y Categori Graffeg

38,074

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #145618

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Tibet Shannan Hunaniaeth Gorfforaethol

Nod prosiect Tibet Shannan oedd hyrwyddo'r diwydiant twristiaeth yn Shannan. Trwy greu logo cynrychioliadol i ymestyn yr argraff o'r ddinas trwy gynhyrchion systematig a chanllawiau twristiaeth. Daw'r ysbrydoliaeth ar gyfer y logo o nodweddion Shannan a'i symleiddio'n symbolau trwy gelf gyfoes. Mae'r logo ei hun yn hyblyg ac yn raddadwy, yn gallu integreiddio'n ddi-dor i wahanol gynhyrchion. Mae'r gwaith hwn yn gobeithio dod ag egni cadarnhaol a diddorol i'r gynulleidfa, gan ddiwallu anghenion y farchnad fodern yn well a helpu'r ddinas hynafol hon i arddangos ei hagweddau amrywiol.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Tibet Shannan Hunaniaeth Gorfforaethol yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Tibet Shannan Hunaniaeth Gorfforaethol fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Tibet Shannan Hunaniaeth Gorfforaethol yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things.
Dimensiynau a Phecynnu: The product's design was developed using a vector graphics editor, ensuring that the image can be scaled up or down without compromising its quality. The final branding designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs. By adopting this approach, the brand maintains its visual consistency across all media, without any loss in quality.
Tagiau: Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture,
Technoleg Cynhyrchu: The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed.
Her Dylunio: Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution.
Ymchwil: With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness.
Ysbrydoliaeth: Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world.
Hyd y Prosiect: The project started in July 2021 in China and finished in Jun 2022.
Llif Gweithrediad: The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products.
Patentau: Copyrights belong to River Liu,2022
Aelodau'r Tîm: River Liu
Cydnabyddiaeth Delweddau: Illustrator River Liu
Designer River Liu
Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012.
Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012.