Mae Italian Capital of Culture Logo Ac Ymgyrch Lansio gan Akomi yn enillydd uchel ei barch o'r 2023 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

ArianGraffeg· 2023

Italian Capital of Culture Logo Ac Ymgyrch Lansio

gan Akomi

Cleient: Municipalities of Brescia and Bergamo

Enillydd Gwobr Arian A' Design Award yn y Categori Graffeg

31,927

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #143502

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Italian Capital of Culture Logo Ac Ymgyrch Lansio

Un logo a rennir gan ddwy ddinas wahanol (Bergamo a Brescia, unedig fel Prifddinas Diwylliant Eidalaidd blwyddyn 2023) wedi'i ysbrydoli gan y diwylliant pop ac wedi'i gynllunio i esblygu dros amser. Mae'r geometreg gyfan yn seiliedig ar blygu elfennau llinol gyda thrwch cyson, wedi'u hysbrydoli gan y gwiail adeiladu y mae'r ddwy ddinas yn adnabyddus amdanynt, gyda'r nod o wyrdroi stereoteip o ddinasoedd diwydiannol a dathlu eu gwytnwch yn ystod yr ymchwydd COVID-19 cyntaf. Mae'r elfen goch eiconig nid yn unig yn 3 a B ar yr un pryd, ond gall hefyd gael gwahanol ystyron a siapiau mewn gwahanol gyd-destunau.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Italian Capital of Culture Logo Ac Ymgyrch Lansio yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Italian Capital of Culture Logo Ac Ymgyrch Lansio fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Italian Capital of Culture Logo Ac Ymgyrch Lansio yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Dimensiynau a Phecynnu: Minimum height of the logo: 10 mm
Tagiau: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Technoleg Cynhyrchu: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Her Dylunio: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Ymchwil: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Ysbrydoliaeth: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Hyd y Prosiect: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Llif Gweithrediad: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.