Mushroom Coffee Pecynnu Bwyd gan Yuxi Liu

Mae Mushroom Coffee Pecynnu Bwyd gan Yuxi Liu yn enillydd uchel ei barch o'r 2023 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2023

Mushroom Coffee Pecynnu Bwyd

gan Yuxi Liu

Cleient: Usee

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

18,660

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #143417

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Mushroom Coffee Pecynnu Bwyd

Mae Station Market yn frand coffi madarch. Mae'r cwsmer yn dewis Station Market oherwydd gallant ennill maetholion a gwybodaeth am goffi madarch gyda blas gwych. Yn wahanol i goffi rheolaidd, a all gyfrannu at bryder ac anhunedd, mae gan ychwanegu madarch fwy o fanteision iechyd. Mae pecynnu marchnad yr orsaf wedi'i ddylunio gyda phatrymau gweadog marmor haniaethol a lliwiau wedi'u tynnu o'r coffi. Mae pedwar blas, Chaga, Reishi, Cordyceps, a chynffon Twrci. Mae gan wahanol fadarch faeth gwahanol i gwrdd â chwsmeriaid' anghenion.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Mushroom Coffee Pecynnu Bwyd yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Mushroom Coffee Pecynnu Bwyd fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Mushroom Coffee Pecynnu Bwyd am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Different from regular coffee which can attribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee while having an amazing taste.
Dimensiynau a Phecynnu: Dimensions: Length: 5in, Width: 3in, Height:6.5in
Tagiau: Packaging, Food, Natural, Healthy
Technoleg Cynhyrchu: The cross-platform design process is exciting. From digital to physical, from packaging to web design, and to coffee campaign design. This interesting and educational experience is not only for me but also for all customers. I express the high-grade and silky taste of this mushroom coffee through abstract illustrations and delicate packaging. Customers gain nutrients and knowledge of mushroom coffee, and enjoy the mushroom coffee factory experience while having an amazing taste.
Her Dylunio: The coffee industry is a highly competitive market, and different groups of people lack knowledge of mushroom coffee, they have different demands for product function, taste, and appearance. Before making this packaging, I spent a lot of time researching the function of mushroom coffee, I want to show the difference between mushroom coffee through exquisite packaging, and also convey the knowledge of mushroom coffee through illustrations.
Ymchwil: Analysis of coffee markets includes competitive brands, target customers of the mushroom coffee industry, the demand for coffee in different age groups, the nutrition of mushroom coffee, and the research on the ingredients of mushroom coffee. This project was designed after a lot of research and analysis and the questionnaire survey.
Ysbrydoliaeth: Station Market provides tailored mushroom coffee products according to different ages and needs. Mushroom has a lot of functions that can elevate your brain and focus, boost your energy with less caffeine, and supplement your daily nutrition. I extracted the mushroom ingredients in coffee, abstractly distorted the extracted colors and shapes, and finally took the form of illustrations as the main visual image of the coffee packaging.
Hyd y Prosiect: Jan 2021- May 2021
New Yorl, USA
Llif Gweithrediad: In the early stage of design, I analyzed the ingredients of the products, the nutrition, and the functions of the mushroom coffee, and researched the difference between regular coffee and mushroom coffee. In the design process, the whole design has experienced from the graphic to 3D, from the visual to the physical. It is also a cross-platform design project, from packaging to web and to Coffee shop design. The concept is to let customers understand the culture of mushroom coffee and experience the production journey of the coffee factory while enjoying the highly nutritious mushroom coffee.
Aelodau'r Tîm: Yuxi Liu