Mae Gui Jiu Shi Jia Pecynnu Diodydd Alcoholig gan Yunlin Dai and Weiliang Tao yn enillydd uchel ei barch o'r 2023 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.
HaearnPecynnu· 2023
Gui Jiu Shi Jia Pecynnu Diodydd Alcoholig
gan Yunlin Dai and Weiliang Tao
Cleient: Jiangsu Yanghe Distillery Co., Ltd
Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu
Enillydd Gwobr Wedi'i Wirio
Gwirio Statws Gwobr ar gyfer #142245Y Dyluniad
Am Gui Jiu Shi Jia Pecynnu Diodydd Alcoholig
Testun Llyfr: Mae Gui Jiu Shi Jia yn ddyluniad pecynnu ar gyfer gwirod baijiu Tsieineaidd. Mae'r botel yn sgwâr ar y blaen, tra bod y golwg o'r brig yn cyfuno ffurfiau sgwâr a chrwn. Mae'r siâp yn cyfeirio at syniad diwylliannol sy'n cyfuno egwyddorion cadarn â meddwl hyblyg. Mae'r label yn cynnwys patrwm aderyn croesawus batig o Guizhou, arwydd traddodiadol o letygarwch. Gorffennir y botel drwy chwistrellu, pobi a brwsio, ac mae llawes y gwddf wedi'i orchuddio â lledr. Mae'r bocs yn defnyddio papur arbennig, bwrdd ffibr, ffoil arian ac arwyddion metel. Mae system pedwar cod yn cynnal amddiffyniad rhag ffugio.
Y Gydnabyddiaeth
Am y Gwobr Haearn A' Design Award
Mae Gui Jiu Shi Jia Pecynnu Diodydd Alcoholig yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Gui Jiu Shi Jia Pecynnu Diodydd Alcoholig fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Gui Jiu Shi Jia Pecynnu Diodydd Alcoholig am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.
Y Tu Ôl i'r Dyluniad
Pecyn i'r Wasg
Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.
- Priodweddau Unigryw
- The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
- Dimensiynau a Phecynnu
- Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm - Tagiau
- crafts, Baijiu, spirit, packaging, art
- Technoleg Cynhyrchu
- The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing. - Her Dylunio
- Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
- Ymchwil
- It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
- Ysbrydoliaeth
- The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
- Hyd y Prosiect
- 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu. - Llif Gweithrediad
- The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
- Aelodau'r Tîm
- Liandong Zhang、Huashuang Liu、Zhaoxin Zhu
Noddedig
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