Mae Jinlongquan Pecynnu Cwrw gan Jin Zhang yn enillydd uchel ei barch o'r 2022 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2022

Jinlongquan Pecynnu Cwrw

gan Jin Zhang

Cleient: InBev jinlongquan beer (Hubei) Co., Ltd

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

39,283

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #138718

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Jinlongquan Pecynnu Cwrw

Mae cwrw Jinlongquan yn gobeithio lansio cynnyrch terfynol canolig ac uchel a all nid yn unig gyfleu hanes hir y brand, ond hefyd yn gwneud defnyddwyr yn teimlo ansawdd da; mae dylunwyr yn defnyddio darluniau cyfoethog i ddarlunio hopys, clustiau gwenith, casgenni gwin pren, cwrw, ffynonellau dŵr ac elfennau eraill, fel bod gan y pecynnu nodwedd diwydiant cwrw cryf; yn bwysicach fyth, mae'r darluniau'n cynnwys symbol delwedd brand cerflun draig Tsieineaidd yn hen safle distyllfa Jinlongquan ym 1978, yn ogystal ag ailgynllunio ffont logo a choch brand, gan ffurfio adnabyddiaeth brand cryf.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Jinlongquan Pecynnu Cwrw yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Jinlongquan Pecynnu Cwrw fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Jinlongquan Pecynnu Cwrw yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Dimensiynau a Phecynnu: 80*250mm（jar）
Tagiau: Beer, Jinlongquan, SANBU, Wuhan packaging design
Technoleg Cynhyrchu: The bottle is made of iron
Her Dylunio: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Ymchwil: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Ysbrydoliaeth: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Hyd y Prosiect: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Llif Gweithrediad: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patentau: InBev jinlongquan beer (Hubei) Co., Ltd
Aelodau'r Tîm: Designer: Jin Zhang
illustration: Jin Zhang