Figura Brandio, Cynllunio Pecynnu gan Anja Zambelli Colak

Mae Figura Brandio, Cynllunio Pecynnu gan Anja Zambelli Colak yn enillydd uchel ei barch o'r 2022 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2022

Figura Brandio, Cynllunio Pecynnu

gan Anja Zambelli Colak

Cleient: Zambelli Brand Design

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

12,926

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #137540

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Figura Brandio, Cynllunio Pecynnu

Mae Figura yn ddyluniad brandio a phecynnu ar gyfer amrywiaeth o flasusfwydydd Môr y Canoldir, gan gynnwys cacennau ffigys, siocledi ac olew olewydd. Adeiladwyd yr hunaniaeth o amgylch eicon ffigysen wedi'i steilio fel balŵn aer, cyfeiriad at deithio ac at wreiddiau Môr y Canoldir sylfaenydd y brand. Mae tonau euraidd, porffor a gwyrdd yn cynrychioli'r prif gynhwysion. Mae patrymau dail ffigys, tonnau a chennau pysgod yn atgoffa rhywun o Fôr y Canoldir. Argraffwyd labeli a phecynnu papur mewn lliwiau Pantone ar bapur Fedrigoni, gyda ffoil aur ychwanegol. Mae'r dyluniad yn cyflwyno'r cynnyrch i farchnad Asia.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Figura Brandio, Cynllunio Pecynnu yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Figura Brandio, Cynllunio Pecynnu fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Figura Brandio, Cynllunio Pecynnu am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Dimensiynau a Phecynnu: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Tagiau: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Technoleg Cynhyrchu: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Her Dylunio: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Ymchwil: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Ysbrydoliaeth: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Hyd y Prosiect: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Llif Gweithrediad: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Aelodau'r Tîm: Anja Zambelli Colak