Seen Hunaniaeth Gorfforaethol gan Nima Emamverdi

Mae Seen Hunaniaeth Gorfforaethol gan Nima Emamverdi yn enillydd uchel ei barch o'r 2026 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2026

Seen Hunaniaeth Gorfforaethol

gan Nima Emamverdi

Cleient: Seen

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

5,374

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #137422

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Seen Hunaniaeth Gorfforaethol

Mae dyluniad y logo yn defnyddio'r llythyren e serif fach fel prif floc adeiladu geometrig i gynrychioli ffurf sbectol. Trwy adlewyrchu'r nodau, mae'r dyluniad yn creu cydbwysedd cymesur sy'n dynwared strwythur ffrâm. Caiff elfennau serif modern eu trawsnewid yn bontydd swyddogaethol, gan gysylltu'r motiffau crwn sy'n symboleiddio'r llygad a'r lens fel ei gilydd. Mae'r system weledol finimalaidd hon yn caniatáu bylchu addasadwy rhwng elfennau, gan sicrhau darllenadwyedd uchel ac addasrwydd ar draws amrywiol raddfeydd, o ysgythriadau cynnyrch bach hyd at arddangosfeydd fformat mawr.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Seen Hunaniaeth Gorfforaethol yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Seen Hunaniaeth Gorfforaethol fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Seen Hunaniaeth Gorfforaethol am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: We designed the logo using the letter "E" as a symbol for the shape of glasses. Our goal was to show that you can make a big impact with ultimate simplicity. The strength of this design lies in the versatility we created with the logo's form. The interplay between the two "E"s, which inspired the logo's shape, also alludes to how these glasses will be worn by a diverse range of people.
Ultimately, the meaning is reflected in the form of the letters themselves.
Dimensiynau a Phecynnu: To the extent possible, the design adheres to precise ratios, approximating the golden ratio. The line weights and negative space have been carefully balanced to ensure legibility in small applications, such as a favicon or on the temple of glasses, while also maintaining its beauty and elegance at larger sizes.
Tagiau: logo design, visual identity, logotype, corporate identity
Technoleg Cynhyrchu: When sketching ideas for the logo, I wanted to represent the shape of a glasses frame in a simple way while maintaining the versatility to play with the letters.

I used a lowercase serif 'e' from a modern font to suggest the decorative elements of the frame. By extending the serif, I was able to create the bridge that connects the two lenses. I then mirrored the first 'e' to hint at the symmetry and balance of a pair of glasses.
Her Dylunio: A key research challenge was the public's perception of prescription glasses as a medical necessity versus sunglasses as a non-essential, decorative item. We found they often deprioritizes self-care, viewing it as an unnecessary expense.
To address this, our strategy involved 2 steps. 1st, we focused on cultural education and building trust through social media and advertising. 2nd, in our design, we simplified the form and visual language to make the concept more accessible and appealing.
Ymchwil: When conducting our research, I focused on a few key areas and was very meticulous. First, I looked at our audience's perception of eyewear and the initial shapes they associate with glasses. I also examined where glasses stand in the audience's mind as a form of clothing or personal accessory.

Additionally, we researched the manufacturing process of glasses and the structure of eyewear frames, as well as the psychological aspects of aesthetics from the audience's point of view.
Ysbrydoliaeth: Inspired by a young woman who founded a brand and the space she created to uplift women, I poured my heart into this project. In a country where women have limited clothing choices and are considered second-class citizens under Islamic law, the brand's founder seeks to instill a sense of self-worth and beauty in her community. Her effort to establish eyewear as a means of personal expression and empowerment for Iranians, especially women, was a powerful motivator for me to participate in this project with all my being.
Hyd y Prosiect: The process, from initial research into the target audience's concerns to finalizing the logo design, took about two and a half months to reach a definitive conclusion with the brand owner. We then conducted surveys with people in the target demographic for another month, which confirmed that the design successfully created a close and immediate connection with its audience.
Llif Gweithrediad: I designed the letter 'e' with a rounded form to represent the eyeball and the most basic shape of a glasses frame. When rotated, it mimics the movement of an eye or the field of vision. The serif-like decorative elements of the letters can be extended or shortened to fill gaps or cover a larger area. This line can also be curved, which would allow for interesting motion graphics in a logo animation to better connect with the audience.
Aelodau'r Tîm: Nima Emamverdi