Across Poster gan Xuguang Zhu and Chao Yang

Mae Across Poster gan Xuguang Zhu and Chao Yang yn enillydd uchel ei barch o'r 2022 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

ArianGraffeg· 2022

Across Poster

gan Xuguang Zhu and Chao Yang

Cleient: Zhejiang Sci-Tech University

Enillydd Gwobr Arian A' Design Award yn y Categori Graffeg

41,168

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #136202

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Across Poster

Ar Draws yw poster a grëwyd ar gyfer gŵyl gelf ddigidol sy'n canolbwyntio ar gelf greigiog Mynyddoedd Helan yn Tsieina. Mae'r poster wedi'i argraffu ar ddeunydd lentigwlar. Mae un ddelwedd yn dangos motiff gwreiddiol Mynydd Helan a'r llall yn dangos fersiwn ddigidol fodern o'r un motiff. Wrth i'r ongl edrych newid, mae'r motiff hynafol yn pylu a'r motiff digidol yn ymddangos. Peintiwyd y ddelwedd draddodiadol â chymysgedd o inc, te, gelatin a phowdr aur, a osodwyd trwy dasgu i greu gwead tebyg i graig. Nod Ar Draws yw gwarchod a rhannu diwylliant hynafol sydd mewn perygl.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Across Poster yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Across Poster fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Across Poster yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
Dimensiynau a Phecynnu: Poster: 1855mm*30mm*465mm
Tagiau: Chinese tradition, internationalism, rock art, cultural relics
Technoleg Cynhyrchu: 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting.
Her Dylunio: The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
Ymchwil: Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design.
Ysbrydoliaeth: Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
Hyd y Prosiect: The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
Llif Gweithrediad: Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
Aelodau'r Tîm: Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang