Terra Coffee Roasters Brandio gan Akihito Shimizu

Mae Terra Coffee Roasters Brandio gan Akihito Shimizu yn enillydd uchel ei barch o'r 2022 Gwobr Blatinwm A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

PlatinwmGraffeg· 2022

Terra Coffee Roasters Brandio

gan Akihito Shimizu

Cleient: Terra Coffee Roasters

Enillydd Gwobr Blatinwm A' Design Award yn y Categori Graffeg

573,280

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #134335

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Terra Coffee Roasters Brandio

Mae'r dyluniad logo crwm, wedi'i seilio ar thema'r arogl sy'n codi o'r amgylchedd cynhyrchu lle mae ffa coffi'n cael eu tyfu, yn mynegi'n weledol brofiad coffi naturiol o ansawdd uchel. Mae pob label brand yn cynnwys colaj o ffotograffau lleol sy'n cysylltu wynebau cynhyrchwyr â'u tarddiad, eu hamgylchedd, a defnyddwyr, ochr yn ochr â graffeg sy'n deffro'r proffil blas. Mae hyn yn cyfleu swyn unigryw y coffi amrywiol sy'n cael ei gynhyrchu ym mhob rhanbarth.

Y Gydnabyddiaeth

Am y Gwobr Blatinwm A' Design Award

Mae Terra Coffee Roasters Brandio yn enillydd Gwobr Blatinwm A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau gwirioneddol eithriadol, cain a godidog. Mae enillwyr Platinwm yn rhyfeddodau creu, yn dystiolaeth i derfynau creadigrwydd deallusol, ac yn dangos proffesiynoldeb ac athrylith diguro eu dylunwyr. Disgwylir i'r dyluniadau hyn fod y gweithiau enwocaf sydd yn diffinio estheteg oes, yn cyfrannu at les cymdeithas ac yn gwthio ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Terra Coffee Roasters Brandio yn arddangos lefel drosgynnol o ragoriaeth ac yn gwneud y byd yn lle gwell yn ddiamau gyda'i nodweddion manteisiol a gwerthfawr. Mae Terra Coffee Roasters Brandio yn waith buddugol Gwobr Blatinwm A' Design Award sydd yn deffro dyheadau, yn ysbrydoli, yn cyffroi, yn swyno ac yn cynnau llawenydd mawr.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Dimensiynau a Phecynnu: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Tagiau: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Technoleg Cynhyrchu: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Her Dylunio: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Ymchwil: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Ysbrydoliaeth: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Hyd y Prosiect: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Llif Gweithrediad: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Aelodau'r Tîm: Kiyoshi Uehara
Akihito Shimizu
Cydnabyddiaeth Delweddau: Photography : Yuma Gamae(Package,PR Tools)