Small Satine Pecynnu Llaeth Plant gan Blackandgold Shanghai

Mae Small Satine Pecynnu Llaeth Plant gan Blackandgold Shanghai yn enillydd uchel ei barch o'r 2022 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2022

Small Satine Pecynnu Llaeth Plant

gan Blackandgold Shanghai

Cleient: Yili Group

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

11,714

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #134149

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Small Satine Pecynnu Llaeth Plant

Mae Small Satine yn becynnu ar gyfer cynnyrch llaeth organig a wneir i blant. Mae'r dyluniad yn ymestyn brand llaeth Satine ac yn cadw ei logo a'i liwiau gwyn a gwyrdd. Mae cymeriad o'r enw Small Satine yn ymddangos ar y panel blaen, yn gorffwys ar y glaswellt wrth ymyl llo. Mae'r panel cefn yn dangos golwg eang o'r fferm laeth, wedi'i lunio mewn arddull ysgafn a syml. Gosodir enw'r cynnyrch mewn ffont sy'n addas i blant, a chyflwynir gwybodaeth am faeth yn glir ar gyfer rhieni. Mae'r pecyn mewnol yn garton papur.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Small Satine Pecynnu Llaeth Plant yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Small Satine Pecynnu Llaeth Plant fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Small Satine Pecynnu Llaeth Plant yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Dimensiynau a Phecynnu: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Tagiau: Packaging, milk, kid, China, organic
Technoleg Cynhyrchu: Inner pack: Tetra Pack
Box: paper
Her Dylunio: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Ymchwil: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Ysbrydoliaeth: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Hyd y Prosiect: The project started in Feb, 2021 and the product is launched in June, 2021.
Llif Gweithrediad: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Patentau: All photos credits to blackandgold Shanghai, 2022.
Aelodau'r Tîm: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG