Mao Xin Tea House Hunaniaeth Weledol gan ChingYu Liu

Mae Mao Xin Tea House Hunaniaeth Weledol gan ChingYu Liu yn enillydd uchel ei barch o'r 2022 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2022

Mao Xin Tea House Hunaniaeth Weledol

gan ChingYu Liu

Cleient: BlackLiuStudio

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #132541

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Mao Xin Tea House Hunaniaeth Weledol

Roedd tŷ te Mao Xin i fod i ddod â harddwch te dwyreiniol a'i ddiwylliant allan. Yn neillduol yr arbenigrwydd te hwn sydd yn ddwy ddeilen i bob gwreiddyn. Pan fyddant yn cyfuno hynny â'r diwylliant te lleol mae'n hawdd iawn ei gysylltu â'r diwylliant Zen gan fod llawer o'r lleiniau wedi'u gosod allan mewn modd cylchol tebyg i ardd roc Japaneaidd.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Mao Xin Tea House Hunaniaeth Weledol yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Mao Xin Tea House Hunaniaeth Weledol fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Mao Xin Tea House Hunaniaeth Weledol am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Dimensiynau a Phecynnu: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Tagiau: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Technoleg Cynhyrchu: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Her Dylunio: Finding the right design to attract the attention of a younger generation of new users.
Ymchwil: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Ysbrydoliaeth: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Hyd y Prosiect: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Llif Gweithrediad: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Aelodau'r Tîm: ChingYu-Liu
Cydnabyddiaeth Delweddau: ChingYu-Liu, 2021.