Kind Tea is a Charitable Project Swyddogaeth Sylfaenol: Pecynwaith Te gan Viktoriia Korytina

Mae Kind Tea is a Charitable Project Swyddogaeth Sylfaenol: Pecynwaith Te gan Viktoriia Korytina yn enillydd uchel ei barch o'r 2022 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2022

Kind Tea is a Charitable Project Swyddogaeth Sylfaenol: Pecynwaith Te

gan Viktoriia Korytina

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

10,668

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #131733

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Kind Tea is a Charitable Project Swyddogaeth Sylfaenol: Pecynwaith Te

Testun Llyfr: Mae Kind Tea yn ddyluniad pecynwaith ar gyfer amrywiaeth o de naturiol a werthir ar gyfer prosiect elusennol. Gwneir y te gan ddau fachgen sydd â dystroffi cyhyrol Duchenne, ac mae'r gwerthiant yn codi arian ar gyfer eu hadsefydliad. Mae'r pecynwaith yn dangos cymeriad lliwgar sy'n adlewyrchu llawenydd plentyndod. Nodir tri blas gan dri chynllun lliw, felly mae pob amrywiaeth yn hawdd i'w hadnabod. Mae gan bob blas hefyd fersiwn gaeaf. Y fformat yw sachet 50 gram gyda label 100 wrth 180 milimetr. Cadwyd y broses gynhyrchu a chydosod yn syml ac yn gynnil, gan mai'r bechgyn eu hunain sy'n paratoi'r pecynnau.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Kind Tea is a Charitable Project Swyddogaeth Sylfaenol: Pecynwaith Te yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Kind Tea is a Charitable Project Swyddogaeth Sylfaenol: Pecynwaith Te fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Kind Tea is a Charitable Project Swyddogaeth Sylfaenol: Pecynwaith Te am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Dimensiynau a Phecynnu: Format: Sachet with label

50 g

100 mm x 180 mm
Tagiau: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Technoleg Cynhyrchu: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Her Dylunio: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Ymchwil: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Ysbrydoliaeth: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Hyd y Prosiect: We joined the project in January 2021 and the guys still work for now
Llif Gweithrediad: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Patentau: No information
Aelodau'r Tîm: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Cydnabyddiaeth Delweddau: This project was made by our in-house team of Wishnia agency.