Grassy Premiados Pecynnu Coffi gan Dimitri Lociks

Mae Grassy Premiados Pecynnu Coffi gan Dimitri Lociks yn enillydd uchel ei barch o'r 2022 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2022

Grassy Premiados Pecynnu Coffi

gan Dimitri Lociks

Cleient: Grassy Caffè

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

27,497

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #128993

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Grassy Premiados Pecynnu Coffi

Mae Grassy Premiados yn ddyluniad pecynnu ar gyfer coffi arbenigol o Brasil. Mae gan y bocs siapiau organig a modiwlaidd wedi'u hysbrydoli gan hadau mahogani, ffa coffi a chromliniau pensaernïaeth foderniaethol Brasil. Mae'r ffurf fodiwlaidd yn caniatáu pentyrru ac arddangosfa nodedig ar silffoedd. Mae'r bocs wedi'i wneud o gardbord gyda lamineiddio mat, stampio poeth ac argraffu unlliw. Cedwir y coffi mewn bag plastig gyda falf sy'n amddiffyn y ffa rhag ocsigen. Mae label glynol mewn ffilm fetelaidd yn selio'r bocs ac yn cario gwybodaeth y cynnyrch, sy'n caniatáu addasu cyflym ar gost isel.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Grassy Premiados Pecynnu Coffi yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Grassy Premiados Pecynnu Coffi fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Grassy Premiados Pecynnu Coffi yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Dimensiynau a Phecynnu: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Tagiau: package, Brazilian coffee, biomimetic, bio design,
Technoleg Cynhyrchu: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Her Dylunio: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Ymchwil: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Ysbrydoliaeth: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Hyd y Prosiect: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Llif Gweithrediad: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Aelodau'r Tîm: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Cydnabyddiaeth Delweddau: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.