Mae The Early Chapter Hunaniaeth Brand gan Allan Toh yn enillydd uchel ei barch o'r 2022 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2022

The Early Chapter Hunaniaeth Brand

gan Allan Toh

Cleient: Allan Toh

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

10,859

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #128237

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am The Early Chapter Hunaniaeth Brand

Mae The Early Chapter yn hunaniaeth brand a grëwyd ar gyfer clwb gweithgareddau plentyndod cynnar yn Singapôr. Mae'r clwb yn helpu plant i ddatblygu diddordeb yn yr iaith Fandarin drwy chwarae trochi. Adeiladwyd y logo o siapiau syml mewn coch, melyn a glas, wedi'u pentyrru i ymdebygu i gwt bach. Mae ffurf y cwt yn cynrychioli'r gymuned y mae'r clwb yn anelu at ei chreu. Mae'r gofod negyddol rhwng y siapiau'n ffurfio'r nod Tsieineaidd ar gyfer Mandarin, gan ddangos y ffocws ar yr iaith Tsieineaidd. Mae hanner haul yn awgrymu amgylchedd calonogol i blant ifanc.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae The Early Chapter Hunaniaeth Brand yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i The Early Chapter Hunaniaeth Brand fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir The Early Chapter Hunaniaeth Brand am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
Dimensiynau a Phecynnu: The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
Tagiau: The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
Technoleg Cynhyrchu: I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
Her Dylunio: The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
Ymchwil: Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
Ysbrydoliaeth: Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
Hyd y Prosiect: The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
Llif Gweithrediad: Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
Patentau: Copyrights belong to Allan Toh Design Studio, 2021.