Mazurro Pecynnu Coffi gan 19 Poludnik Agencja Reklamowa

Mae Mazurro Pecynnu Coffi gan 19 Poludnik Agencja Reklamowa yn enillydd uchel ei barch o'r 2021 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2021

Mazurro Pecynnu Coffi

gan 19 Poludnik Agencja Reklamowa

Cleient: Mazurro

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

11,918

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #124176

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Mazurro Pecynnu Coffi

Mae Mazurro yn ddyluniad pecynnu ar gyfer coffi. Seilir y dyluniad ar batrwm graffigol arbennig wedi'i adeiladu ar y llythyren M. Mae'r patrwm yn rhoi golwg gref a thra-arglwyddiaethol i'r bagiau coffi. Mae'r ffurf geometrig finimalaidd a'r cyferbyniadau cryf yn helpu'r bagiau i sefyll allan ar silffoedd siopau. Ysbrydolwyd y patrwm gan waith Josef Hoffmann, un o sylfaenwyr Gweithdy Fienna, y dylanwadodd ei ffurfiau syml ar fodernaeth gynnar. Argraffir y bagiau gan ddefnyddio argraffu ffleograffig. Cynigir tri blas, pob un â lliw gwahanol a than-argraff wen sy'n creu effaith fetelaidd mewn ardaloedd penodol.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Mazurro Pecynnu Coffi yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Mazurro Pecynnu Coffi fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Mazurro Pecynnu Coffi am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Dimensiynau a Phecynnu: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tagiau: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Technoleg Cynhyrchu: The packaging design was printed on flexographic printer.
Her Dylunio: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Ymchwil: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Ysbrydoliaeth: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Hyd y Prosiect: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Llif Gweithrediad: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patentau: Not applicable.
Aelodau'r Tîm: Paweł Mikołajec
Dawid Koruszowic
Cydnabyddiaeth Delweddau: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020