The Taste of Heritage Coffi Ar Unwaith gan Shawn Goh Chin Siang

Mae The Taste of Heritage Coffi Ar Unwaith gan Shawn Goh Chin Siang yn enillydd uchel ei barch o'r 2021 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2021

The Taste of Heritage Coffi Ar Unwaith

gan Shawn Goh Chin Siang

Cleient: Hai Soon Leong Sdn. Bhd

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #123769

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am The Taste of Heritage Coffi Ar Unwaith

Ysbrydolwyd y dyluniad gan gefndir y cleient - busnes teuluol, o genhedlaeth i genhedlaeth. Er mwyn cadw a throsglwyddo'r blas, lansiwyd y cynnyrch 'The Taste of Heritage'. Mae hefyd yn symbol o dwristiaeth Malaysia, felly lluniodd y dylunydd y cysyniad o warchod y dreftadaeth ddiwylliannol, gan ymgorffori syniadau'r cleient, integreiddio diwylliannau hirsefydlog gwahanol grwpiau ethnig yn y dyluniad i wneud mwy o bobl yn deall diwylliant Malaysia a byddwch yn frwdfrydig am Gelf Malaysia.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae The Taste of Heritage Coffi Ar Unwaith yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i The Taste of Heritage Coffi Ar Unwaith fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae The Taste of Heritage Coffi Ar Unwaith yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Dimensiynau a Phecynnu: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Tagiau: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Technoleg Cynhyrchu: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Her Dylunio: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Ymchwil: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Ysbrydoliaeth: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Hyd y Prosiect: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Llif Gweithrediad: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Patentau: -
Aelodau'r Tîm: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Cydnabyddiaeth Delweddau: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.