Mae The Book That Grew Primary Function: Llyfr Tywys Pori gan Fabiano Dalmacio yn enillydd uchel ei barch o'r 2021 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Syniad.
ArianSyniad· 2021
The Book That Grew Primary Function: Llyfr Tywys Pori
gan Fabiano Dalmacio
Cleient: Rothco, part of Accenture Interactive
Enillydd Gwobr Arian A' Design Award yn y Categori Syniad
Enillydd Gwobr Wedi'i Wirio
Gwirio Statws Gwobr ar gyfer #122997Y Dyluniad
Am The Book That Grew Primary Function: Llyfr Tywys Pori
Book Text: Mae The Book That Grew yn ganllaw pori a grëwyd ar gyfer ffermwyr yn Iwerddon. Mae'r llyfr yn cyflwyno 10 gwers a 10 darn o gyngor ymarferol sy'n helpu i wella cynaliadwyedd ar ffermydd. Ffurfiwyd pob tudalen, pob gair a phob diagram gan wreiddiau glaswellt go iawn wrth iddynt dyfu. Cafodd y gwreiddiau eu tywys dros nifer o wythnosau trwy gyfuniad o arddio a chrefft ofalus, felly cwblhawyd y broses argraffu gan natur. Eglurir prosesau ffermio cymhleth trwy gyfres o symbolau pwrpasol, ac mae tudalen sy'n plygu allan yn caniatáu i'r darllenydd wirio allwedd y symbolau wrth ddarllen. Ar gau, mae'r llyfr yn mesur 29.7 wrth 42 centimetr.
Y Gydnabyddiaeth
Am y Gwobr Arian A' Design Award
Mae The Book That Grew Primary Function: Llyfr Tywys Pori yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i The Book That Grew Primary Function: Llyfr Tywys Pori fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae The Book That Grew Primary Function: Llyfr Tywys Pori yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Y Tu Ôl i'r Dyluniad
Pecyn i'r Wasg
Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.
- Priodweddau Unigryw
- A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
- Dimensiynau a Phecynnu
- Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
- Tagiau
- book, design, Ireland, grass, farming, bank, idea
- Technoleg Cynhyrchu
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Her Dylunio
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Ymchwil
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Ysbrydoliaeth
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Hyd y Prosiect
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Llif Gweithrediad
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Aelodau'r Tîm
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Cydnabyddiaeth Delweddau
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
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