Baltija Chocolate Collection Prif Swyddogaeth: Pecynnu Melysion gan Bold Brands

Mae Baltija Chocolate Collection Prif Swyddogaeth: Pecynnu Melysion gan Bold Brands yn enillydd uchel ei barch o'r 2021 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2021

Baltija Chocolate Collection Prif Swyddogaeth: Pecynnu Melysion

gan Bold Brands

Cleient: Bold Brands

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

25,759

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #122959

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Baltija Chocolate Collection Prif Swyddogaeth: Pecynnu Melysion

Mae Baltija yn gyfres pecynnu ar gyfer casgliad siocled a werthir yn rhanbarth y Baltig. Daw'r enw o'r gair Lithwaneg am Fôr y Baltig, a ysbrydolodd y cynllun. Darlunnir goleudy a golygfa fôr mewn arddull Fictoraidd glasurol, gyda ffurfiau tonnog sy'n awgrymu symudiad y dŵr. Ni ddefnyddir unrhyw symbolau cenedlaethol, felly mae'r pecynnu'n cynrychioli'r rhanbarth cyfan yn hytrach nag un wlad. Mae tôn glas gwyrddaidd dwfn yn ychwanegu golwg soffistigedig. Mae'r blychau a'r amlenni wedi'u gwneud o bapur, wedi'u hargraffu drwy offset, ac wedi'u gorffen â farnais mat a manylion ffoil copr.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Baltija Chocolate Collection Prif Swyddogaeth: Pecynnu Melysion yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Baltija Chocolate Collection Prif Swyddogaeth: Pecynnu Melysion fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Baltija Chocolate Collection Prif Swyddogaeth: Pecynnu Melysion yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Dimensiynau a Phecynnu: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Tagiau: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Technoleg Cynhyrchu: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Her Dylunio: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Ymchwil: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Ysbrydoliaeth: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Hyd y Prosiect: This project started in January 2020 February and finished 2020 May
Llif Gweithrediad: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Aelodau'r Tîm: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Cydnabyddiaeth Delweddau: Photography: Motiejus Gaigalas, Zydrunas Slajus