Yanjing White Beer Swyddogaeth Gynradd: Pecynnu Cwrw gan Gen Xu and Feihu Han

Mae Yanjing White Beer Swyddogaeth Gynradd: Pecynnu Cwrw gan Gen Xu and Feihu Han yn enillydd uchel ei barch o'r 2021 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2021

Yanjing White Beer Swyddogaeth Gynradd: Pecynnu Cwrw

gan Gen Xu and Feihu Han

Cleient: Beijing Yanjing Brewery Co.,Ltd.

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

11,517

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #120520

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Yanjing White Beer Swyddogaeth Gynradd: Pecynnu Cwrw

Testun y Llyfr: Mae Cwrw Gwyn Yanjing yn ddyluniad pecynnu ar gyfer cwrw potel a chan. Mae'r graffeg yn cyfuno cyfeiriadau diwylliannol Tsieineaidd a German, gyda lliwiau wedi'u tynnu o wisg bêl-droed Almaenig a delweddau o frag a hops fel teyrnged i'r Almaen, gwreiddle'r cwrw gwyn. Mae panel teitl ar siâp tarian yn amlygu enw'r cynnyrch ac yn cadw'r cynllun yn gytbwys. Mae'r can yn dilyn maint cledr llaw gyffredin er mwyn sicrhau gafael diogel, a gellir gafael yn y botel gonigol ar unrhyw uchder. Gwneir y botel o wydr y gellir ei ailgylchu a'r can o alwminiwm y gellir ei ailgylchu.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Yanjing White Beer Swyddogaeth Gynradd: Pecynnu Cwrw yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Yanjing White Beer Swyddogaeth Gynradd: Pecynnu Cwrw fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Yanjing White Beer Swyddogaeth Gynradd: Pecynnu Cwrw yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Dimensiynau a Phecynnu: 67.4*67.4*248mm, 54*54*170mm
Tagiau: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Technoleg Cynhyrchu: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Her Dylunio: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Ymchwil: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Ysbrydoliaeth: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Hyd y Prosiect: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Llif Gweithrediad: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Aelodau'r Tîm: Feihu Han
Gen Xu
Da Wu