Mae Ben Su Hunaniaeth Brand Bwyty gan Chao Feng yn enillydd uchel ei barch o'r 2021 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2021

Ben Su Hunaniaeth Brand Bwyty

gan Chao Feng

Cleient: MET Creative Brand

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

8,377

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #120278

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Ben Su Hunaniaeth Brand Bwyty

Mae Ben Su yn hunaniaeth brand a grëwyd ar gyfer bwyty pysgod sauerkraut. Mae'r hunaniaeth wedi'i seilio ar brif nodwedd y cynnyrch, sef sauerkraut treftadaeth ddiwylliannol anghyffwrdd, sy'n cael ei wneud â llaw a'i biclo am 280 diwrnod heb gadwolion. Mae'r poster prif yn cyflwyno manteision y cynnyrch hwn ar ffurf weledol uniongyrchol, gan ddefnyddio cyrfau meddal a chyferbyniad lliw cryf i sicrhau adnabyddiaeth uchel. Mae'r bwyty'n ymestyn dros 260 metr sgwâr ac yn cynnwys ardal arddangos sauerkraut wrth y fynedfa. Mae golygfeydd a phropiau'n cysylltu'r hunaniaeth weledol â gofod y tu mewn.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Ben Su Hunaniaeth Brand Bwyty yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Ben Su Hunaniaeth Brand Bwyty fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Ben Su Hunaniaeth Brand Bwyty yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
Dimensiynau a Phecynnu: The project covers a total of 260 square meters.
Tagiau: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
Technoleg Cynhyrchu: Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
Her Dylunio: How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
Ymchwil: Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
Ysbrydoliaeth: The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
Hyd y Prosiect: The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
Llif Gweithrediad: Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
Patentau: Copyrights belong to Pushui Zhang, 2020.
Aelodau'r Tîm: Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu
Cydnabyddiaeth Delweddau: Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.