Daejeon Bruce Rice Cake Redesign Pecynnu Teisen Reis gan Choulsoon Park

Mae Daejeon Bruce Rice Cake Redesign Pecynnu Teisen Reis gan Choulsoon Park yn enillydd uchel ei barch o'r 2021 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2021

Daejeon Bruce Rice Cake Redesign Pecynnu Teisen Reis

gan Choulsoon Park

Cleient: Soongraphic

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

11,548

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #120168

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Daejeon Bruce Rice Cake Redesign Pecynnu Teisen Reis

Mae Ailgynllunio Teisen Reis Daejeon Bruce yn ddyluniad pecynnu ar gyfer cynnyrch teisen reis a werthir gan gwmni melysion yn ardal Daejeon. Argraffir graffigau o naw prif dirnod Daejeon ar y pecyn, fel bod prynwyr yn derbyn gwybodaeth am dwristiaeth leol ynghyd â'r cynnyrch. Rhennir yr ystod yn dair cyfres yn ôl blas, a defnyddia pob cyfres liw naturiol ei phrif gynhwysyn i ddangos y blas. Ymddengys enwau'r cynnyrch mewn Corëeg a Saesneg. Defnyddir papur trwchus, fel y gall y pecyn sefyll neu orwedd yn wastad heb gael ei ddifrodi'n hawdd.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Daejeon Bruce Rice Cake Redesign Pecynnu Teisen Reis yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Daejeon Bruce Rice Cake Redesign Pecynnu Teisen Reis fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Daejeon Bruce Rice Cake Redesign Pecynnu Teisen Reis yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Dimensiynau a Phecynnu: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Tagiau: Illustration, Graphic, Design, Package
Technoleg Cynhyrchu: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Her Dylunio: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Ymchwil: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Ysbrydoliaeth: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Hyd y Prosiect: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Llif Gweithrediad: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Aelodau'r Tîm: Individual