Gogoon Pecynnu Diodydd Alcoholig gan Wen Liu, Bo Zheng and Weijie Kang

Mae Gogoon Pecynnu Diodydd Alcoholig gan Wen Liu, Bo Zheng and Weijie Kang yn enillydd uchel ei barch o'r 2021 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

AurPecynnu· 2021

Gogoon Pecynnu Diodydd Alcoholig

gan Wen Liu, Bo Zheng and Weijie Kang

Cleient: Luzhou Laojiao Co., Ltd.china

Enillydd Gwobr Aur A' Design Award yn y Categori Pecynnu

41,515

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #119505

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Gogoon Pecynnu Diodydd Alcoholig

Mae Gogoon yn ddyluniad potel a phecynnu ar gyfer baijiu, gwirod distyll Tsieineaidd. Mae gan y botel ffurf silindrog syml sy'n mynegi purdeb. Mae'r ysgwydd yn cario patrwm morthwyl sy'n cyfeirio at grefftwaith gofalus. Mae'r corff wedi'i orffen â gwead graen golau dydd cain sy'n adlewyrchu golau ar draws yr wyneb. Mae'r cap yn cyfuno metel, graen lledr a phren, gan roi gwead cyfoethog i siâp plaen. Mae'r botel yn mesur 75 mm o led, 75 mm o ddyfnder a 260 mm o uchder. Mae'r dyluniad yn cyflwyno baijiu mewn arddull moethus ysgafn ar gyfer grŵp newydd o ddefnyddwyr.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Gogoon Pecynnu Diodydd Alcoholig yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Gogoon Pecynnu Diodydd Alcoholig fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Gogoon Pecynnu Diodydd Alcoholig yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Dimensiynau a Phecynnu: Width 75mm* Depth 75mm* Height 260mm
Tagiau: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Technoleg Cynhyrchu: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Her Dylunio: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Ymchwil: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Ysbrydoliaeth: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Hyd y Prosiect: 2020.01~2020.03 Shenzhen, China
Llif Gweithrediad: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Aelodau'r Tîm: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang