The Cairo Citadel Hunaniaeth Gorfforaethol gan Rana Galal

Mae The Cairo Citadel Hunaniaeth Gorfforaethol gan Rana Galal yn enillydd uchel ei barch o'r 2021 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2021

The Cairo Citadel Hunaniaeth Gorfforaethol

gan Rana Galal

Cleient: Rana Galal

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #113295

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am The Cairo Citadel Hunaniaeth Gorfforaethol

Mae Castell Cairo yn hunaniaeth gorfforaethol a grëwyd ar gyfer safle hanesyddol yn yr Aifft. Adeiladwyd yr hunaniaeth ar thema gwrthgyferbyniad, sy'n cael ei adlewyrchu yn y slogan City of Contrast. Du a gwyn yw'r prif liwiau, ac mae ail liw yn cyfeirio at ddigwyddiad hanesyddol a ddigwyddodd y tu mewn i'r castell. Mae'r logo dwyieithog wedi'i osod mewn ffurf bloc y gellir ei rannu'n ddau betryal sy'n wynebu ei gilydd, gan awgrymu newid diwylliannol. Dewiswyd Helvetica Neue fel y prif deip oherwydd ei ffurfiau geometrig syml. Datblygwyd system arwyddion yn ddiweddarach gyda'r un cysyniad.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae The Cairo Citadel Hunaniaeth Gorfforaethol yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i The Cairo Citadel Hunaniaeth Gorfforaethol fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir The Cairo Citadel Hunaniaeth Gorfforaethol am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Dimensiynau a Phecynnu: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Tagiau: Logo, Branding, Signage system, Typography, Visual Identity
Technoleg Cynhyrchu: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Her Dylunio: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Ymchwil: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Ysbrydoliaeth: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Hyd y Prosiect: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Llif Gweithrediad: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Patentau: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Aelodau'r Tîm: none.