Mae Chinese Mooncake Pecynnu Blwch Rhodd gan Litete Brand Design yn enillydd uchel ei barch o'r 2021 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

AurPecynnu· 2021

Chinese Mooncake Pecynnu Blwch Rhodd

gan Litete Brand Design

Cleient: Litete Brand Design

Enillydd Gwobr Aur A' Design Award yn y Categori Pecynnu

36,021

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #111173

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Chinese Mooncake Pecynnu Blwch Rhodd

Blwch rhodd yw Chinese Mooncake a ddyluniwyd ar gyfer cacennau lleuad a gynigir yn ystod Gŵyl Canol yr Hydref. Mae'r blwch allanol yn dilyn ffurf blwch bwyd Tsieineaidd traddodiadol. Mae darlun ar ffurf brodwaith yn dangos golygfa o'r awyr o wledd o Frenhinllin Tang, gan gynnwys pensaernïaeth bren a dawnswyr. Mae pob rhan o'r darlun wedi'i gwahanu drwy dorri â dei ac yna'i huno eto, fel bod y pecynnu'n ennill dyfnder a haenau. Mae'r blwch mewnol yn cyflwyno symudiadau dawns o Rainbow Skirt and Feather Coat, wedi'u cyfuno â lliwiau Tsieineaidd clasurol megis porffor brenhinol a gwyrdd bambŵ.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Chinese Mooncake Pecynnu Blwch Rhodd yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Chinese Mooncake Pecynnu Blwch Rhodd fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Chinese Mooncake Pecynnu Blwch Rhodd yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.
Dimensiynau a Phecynnu: Outer box size:340mmx220mmx55mm
Inner box size:85mmx85mmx38mm
Tagiau: Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival
Technoleg Cynhyrchu: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.
Her Dylunio: The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.
Ymchwil: The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.
Ysbrydoliaeth: In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.
Hyd y Prosiect: The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.
Llif Gweithrediad: The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.
Patentau: Copyrights belong to Langcer Lee, 2020.
Aelodau'r Tîm: Creative Director：Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao
Cydnabyddiaeth Delweddau: Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.