Mae X-Hale Dyluniad Ymgyrch gan Yiwen Tu yn enillydd uchel ei barch o'r 2021 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2021

X-Hale Dyluniad Ymgyrch

gan Yiwen Tu

Cleient: The International Society for Performing and Visual Arts

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

10,199

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #109267

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am X-Hale Dyluniad Ymgyrch

Mae X-Hale yn ddyluniad ymgyrch a grëwyd ar gyfer arddangosfa gelf rithwir. Mae'r ymgyrch yn cynnwys logo, posteri, baner, rhagolwg a deunyddiau graffigol ar gyfer ffrydio byw. Yr elfen weledol bennaf yw strwythur teipograffig 2.5D. Defnyddir lliwiau enfysaidd i awgrymu ysgafnder, llif a dirgelwch. Mae llawer o eitemau, megis posteri sgwâr a chardiau dyfyniad, wedi'u hanimeiddio â symudiad anadlu tawel. Paratowyd y deunyddiau ar gyfer gwefan a chyfryngau cymdeithasol mewn sawl fformat. Mae'r ymgyrch yn cefnogi sgyrsiau ar-lein rhwng artistiaid a chynulleidfaoedd yn ystod y pandemig.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae X-Hale Dyluniad Ymgyrch yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i X-Hale Dyluniad Ymgyrch fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae X-Hale Dyluniad Ymgyrch yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
Dimensiynau a Phecynnu: posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device
Tagiau: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
Technoleg Cynhyrchu: 2.5D typography, Iridescent, photoshop, c4d
Her Dylunio: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
Ymchwil: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
Ysbrydoliaeth: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
Hyd y Prosiect: This is an ongoing project starting in July 2020 in New York and Beijing
Llif Gweithrediad: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
Aelodau'r Tîm: Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu
Cydnabyddiaeth Delweddau: Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu