Mae Jie Yi Couture Hunaniaeth Brand gan Yiwen Tu yn enillydd uchel ei barch o'r 2021 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2021

Jie Yi Couture Hunaniaeth Brand

gan Yiwen Tu

Cleient: Jie Yi Couture Studio

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

9,986

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #109125

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Jie Yi Couture Hunaniaeth Brand

Mae Jie Yi Couture yn hunaniaeth brand a grëwyd ar gyfer stiwdio couture yn Shanghai. Mae'r nod Tsieineaidd Jie yn golygu datrys a dad-lunio, tra bod Yi yn golygu un, undod a chysondeb. Adeiladwyd y logo gan ddefnyddio teipograffeg Tsieineaidd, ac mae rhannau o'r nodau wedi'u disodli gan symbolau o fanacwin a siswrn. Mae brasluniau gwneud patrymau yn ffurfio'r prif elfen weledol, a'u llinellau, cromliniau a nodiadau yn creu patrwm manwl. Cymhwysir yr hunaniaeth i becynnu a gynigir mewn sawl maint. Mae'r dyluniad yn cyfleu crefftwaith a gwasanaeth teilwra lled-bwrpasol.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Jie Yi Couture Hunaniaeth Brand yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Jie Yi Couture Hunaniaeth Brand fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Jie Yi Couture Hunaniaeth Brand am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Dimensiynau a Phecynnu: The packaging shown is offered in a variety of sizes and iterations based on the product.
Tagiau: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Technoleg Cynhyrchu: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Her Dylunio: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Ymchwil: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Ysbrydoliaeth: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Hyd y Prosiect: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Llif Gweithrediad: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Aelodau'r Tîm: Independent
Cydnabyddiaeth Delweddau: Yiwen Tu, 2020