IBIS Bread Culinary Explorers Ailfrandio gan Wolkendieb Design Agency

Mae IBIS Bread Culinary Explorers Ailfrandio gan Wolkendieb Design Agency yn enillydd uchel ei barch o'r 2021 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2021

IBIS Bread Culinary Explorers Ailfrandio

gan Wolkendieb Design Agency

Cleient: IBIS Backwarenvertriebs GmbH

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

15,096

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #108487

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am IBIS Bread Culinary Explorers Ailfrandio

Ers dros 30 mlynedd, mae IBIS Backwaren yn dod ag arbenigeddau bara a Fiennoiseries i farchnad yr Almaen. Er mwyn cael gwell cydnabyddiaeth yn y silffoedd, ail-lansiodd Wolkendieb eu hunaniaeth brand, ailgynllunio'r portffolio presennol yn ogystal â chynhyrchion newydd. Adnewyddwyd ac atgyfnerthwyd effaith weledol y logo diolch i ffrâm lliw coch llachar, a maint dwbl ar bob cyfrwng. Y dasg oedd adlewyrchu ansawdd ac amlbwrpasedd y cynhyrchion pobi. Er mwyn creu gwell strwythur a dilyn dealltwriaeth y defnyddiwr, rhannwyd y portffolio yn 2 ystod: bara a Viennoiseries.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae IBIS Bread Culinary Explorers Ailfrandio yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i IBIS Bread Culinary Explorers Ailfrandio fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae IBIS Bread Culinary Explorers Ailfrandio yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Showcasing recipes for every product demonstrates how easy it is for the consumer to indulge himself home. The bread range gathers iconic specialities such as French baguette, Finnish bread or Italian Ciabatta. Top-viewed photos in the making on a dark slate background show how tasty and modern the brand is. The result is a trendy and premium design with a strong encouragement message for the consumer to try it home.
Dimensiynau a Phecynnu: Printed or labelled films with different sizes according to each product’s characteristics. The back of packagings are always free of design to allow the consumer to see the products correctly and most of the time, there is a window in the front.
Tagiau: packaging, brand image, rebranding, Wolkendieb, mass market, range, Ibis Backwaren, bakery, bread, Germany
Technoleg Cynhyrchu: All products are packed in either molded film, flow packs or film bags. Some products are labelled, some are directly film printed. The aim was to create a consistent and modern brand image for the bread range under consideration of the different printing methods.
Her Dylunio: The challenge for the design agency Wolkendieb was to create an eye-catching and modern design that would boost the quality feeling of the products without over-selling them. The new brand image had to incorporate controversial objectives, and had to fit with a pre-defined brand platform.
Ymchwil: Together, Wolkendieb and IBIS explored the brand image and brand platform by using focus group discussions with IBIS consumers and non-consumers. Design ideas for rebranding and packaging relaunch, based on these insights, were proposed by Wolkendieb. New brand identity and new packagings were extensively tested with both already-consumers and non-consumers of IBIS. The new brand image was positively received in both target groups.
Ysbrydoliaeth: IBIS Backwaren brings bread specialities into German market for over 30 years. In order to get to the next level of recognition in shelves, design agency Wolkendieb relifted their brand image. The task was to reflect the quality and versatility of the product range. Therefore, the whole brand portfolio was redesigned, extended and separated in two categories: bread and viennoiseries. By creating different looks according to consumer insights, portfolio was clearer structured and finally got that missing wow-effect.
Hyd y Prosiect: The project started in July 2018 in Aachen, Germany and finished in December 2019. It was exhibited in ISM Cologne trade fair in January 2020.
Llif Gweithrediad: Old IBIS products had a low to inexistant focus on brand image. After Wolkendieb's brand and packaging relaunches, in-shelf recognition from consumers has dramatically increased, therefore boosting the sales. Each product has its own tasty recipe and atmosphere. A white serif script finishes off the homemade touch. Wolkendieb created a new logo which acts as a quality flag on the packaging. Each product family is visualised through icons and on-pack statements, which show the versatility of the new IBIS design.
Aelodau'r Tîm: Creative Director: Annika Reuber
Art Director: Chloé Noret
Junior Art Director: Daskia Frohn
Cydnabyddiaeth Delweddau: Image #1: IBIS, Bread Culinary Explorers, 2020
Image #2: IBIS, Bread Culinary Explorers, 2020
Image #3: IBIS, Bread Culinary Explorers, 2020
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Image #5: IBIS, Bread Culinary Explorers, 2020