Neon Nights Gofod Trefnydd Ffair Fasnach gan Hong Kong Trade Development Council

Mae Neon Nights Gofod Trefnydd Ffair Fasnach gan Hong Kong Trade Development Council yn enillydd uchel ei barch o'r 2021 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Digwyddiad.

ArianDigwyddiad· 2021

Neon Nights Gofod Trefnydd Ffair Fasnach

gan Hong Kong Trade Development Council

Cleient: Hong Kong Trade Development Council

Enillydd Gwobr Arian A' Design Award yn y Categori Digwyddiad

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #106406

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Neon Nights Gofod Trefnydd Ffair Fasnach

Mae Neon Nights yn ddyluniad digwyddiad a grëwyd ar gyfer ffair fasnach ffasiwn yn Hong Kong. Mae'r cysyniad yn cyfuno tueddiadau lliw ffasiwn cyfredol gydag edrychiad arwyddion stryd neon retro Hong Kong. Cynlluniwyd tri maes. Mae gosodiad croeso yn sefyll wrth brif fynedfa'r lleoliad. Cafodd mynedfa'r neuadd arddangos driniaeth gyfatebol. Y tu mewn i'r neuadd, mae gofod amlbwrpas 300 metr sgwâr yn cynnal sioeau ffasiwn, seminarau a chyfarfodydd anffurfiol. Mae fframiau metel gyda phatrymau wedi'u torri â llafn, paneli lliw wedi'u goleuo o'r cefn ac arwyddion arddull neon yn siapio'r edrychiad bywiog.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Neon Nights Gofod Trefnydd Ffair Fasnach yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Neon Nights Gofod Trefnydd Ffair Fasnach fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Neon Nights Gofod Trefnydd Ffair Fasnach yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
Dimensiynau a Phecynnu: For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
Tagiau: Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
Technoleg Cynhyrchu: All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
Her Dylunio: The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
Ymchwil: Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
Ysbrydoliaeth: The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
Hyd y Prosiect: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
Llif Gweithrediad: The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
Patentau: Copyrights belong to Hong Kong Trade Development Council, 2019
Aelodau'r Tîm: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong
Cydnabyddiaeth Delweddau: Hong Kong Trade Development Council