The Multiverse Llwybr Cyflwyniad gan Hong Kong Trade Development Council

Mae The Multiverse Llwybr Cyflwyniad gan Hong Kong Trade Development Council yn enillydd uchel ei barch o'r 2021 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Digwyddiad.

ArianDigwyddiad· 2021

The Multiverse Llwybr Cyflwyniad

gan Hong Kong Trade Development Council

Cleient: Hong Kong Trade Development Council

Enillydd Gwobr Arian A' Design Award yn y Categori Digwyddiad

54,583

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #106404

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am The Multiverse Llwybr Cyflwyniad

Mae'r Multiverse yn llwybr cyflwyniad a gynlluniwyd ar gyfer neuadd ffair oriorau a chlociau yn Hong Kong. Mae'r llwybr yn ymestyn dros 745 metr sgwâr ac yn tywys ymwelwyr tuag at y bythau oriorau brand. Mae mynedfa rotwnda drychog yn nodi'r cyntedd. Y tu mewn, saif rhaeadr LED dryloyw 5 metr o uchder gyda phont uwchben drychog yn y canol. Mae pyrth thematig yn arwain at bedwar parth a lolfa. Mae'r waliau wedi'u hadeiladu â fframiau alwminiwm ailddefnyddiadwy wedi'u gorchuddio â graffeg finyl a phaneli drychog. Mae'r cysyniad haniaethol yn adlewyrchu ffocws creadigol crefftwr oriorau dychmygol.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae The Multiverse Llwybr Cyflwyniad yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i The Multiverse Llwybr Cyflwyniad fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae The Multiverse Llwybr Cyflwyniad yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
Dimensiynau a Phecynnu: The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
Tagiau: Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
Technoleg Cynhyrchu: The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
Her Dylunio: The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
Ymchwil: Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
Ysbrydoliaeth: Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
Hyd y Prosiect: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
Llif Gweithrediad: To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
Patentau: Copyrights belong to Hong Kong Trade Development Council, 2019
Aelodau'r Tîm: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee
Cydnabyddiaeth Delweddau: Hong Kong Trade Development Council