Inside Out Dyluniad Arddangosfa gan Hong Kong Trade Development Council

Mae Inside Out Dyluniad Arddangosfa gan Hong Kong Trade Development Council yn enillydd uchel ei barch o'r 2021 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Digwyddiad.

EfyddDigwyddiad· 2021

Inside Out Dyluniad Arddangosfa

gan Hong Kong Trade Development Council

Cleient: Hong Kong Trade Development Council

Enillydd Gwobr Efydd A' Design Award yn y Categori Digwyddiad

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #106399

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Inside Out Dyluniad Arddangosfa

Mae Inside Out yn ddyluniad digwyddiad a grëwyd ar gyfer DesignInspire, arddangosfa dridiau a gynhaliwyd yn Hong Kong. Mae'r cysyniad yn troi strwythur wal dros dro tu chwith allan i ddatgelu ei holl weithrediadau mewnol. Mae paneli pren haenog heb eu trin, gosodiadau parod a sgaffaldiau wedi'u llogi yn ffurfio wal y fynedfa, cownter y dderbynfa, y fforwm agored, dwy weithdy agored a'r ardaloedd arddangos cymunedol. Paratowyd cyfres o reolau cyn y gwaith adeiladu er mwyn lleihau gwastraff ar y safle ac i alluogi ailddefnyddio deunyddiau. Mae'r gosodiad crai a niwtral yn cyferbynnu â'r graffeg a'r cynnyrch sydd ar arddangos.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Inside Out Dyluniad Arddangosfa yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Inside Out Dyluniad Arddangosfa fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Inside Out Dyluniad Arddangosfa yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: DesignInspire was an event platform for global creative elites, design brands, design associations and institutes to showcase their creativities. The event organiser wanted an eco-friendly approach to envelope and uplift the communal spaces. A concept called Inside Out was created. To minimize onsite waste a new set of rules were developed before the project began. The result was a raw and neutral design setting to uplift the ambience of the event.
Dimensiynau a Phecynnu: The reception counter (40m2), entrance wall (13m wide x 3m high), Innotalk open forum (200m2), 2 open workshops (2 x 110m2) to the communal product display (600m2) were constructed from standard plywood panelling, scaffolding, reusable aluminium structure, off-the-shelf fixing, digital print sticker and foamboard. All AV equipment were hired, and carpets used were biodegradable. At the Innotalk open forum a 2m high x 3.5m Wide LED screen and suspended acrylic LED lightbox lettering was used.
Tagiau: DesignInspire, Hong Kong, Creative, Industry, Eco-friendly, Event, Inside Out, Exhibition, Organiser, HKTDC
Technoleg Cynhyrchu: The main materials used for the spatial design were plywood panelling, off-the-shelf fixing, hired scaffolding, reusable aluminium structure, digital graphic print and sticker. The organiser’s design work includes the reception counter, entrance treatment, two open workshop, communal product display areas and the open forum. Due to the limited 3-day onsite move in, the last days was used for fine tune lighting, audio, art direction and visual merchandizing.
Her Dylunio: The challenge was to find a design concept that would fit the brief of being eco-friendly as well as able to uplift the spatial image of DesignInspire environment. Our design team decided to go beyond the aesthetic periphery and a new set of rules were created to minimise as much onsite waste as possible. The result was an ethical approach in providing a neutral and raw event design. The aesthetics also helped to juxtapose the finished products being exhibited at the show.
Ymchwil: This idea derived from researching and dissecting various methods of building construction. This led us to examine the inside of a temporary wall structures in theatres sets and turning them inside out to expose all its workings. This was how the Inside Out concept began. Only locally sourced untreated plywood panels, off-the-shelf fixings and hired scaffolding were used to envelop the DesignInspire design. Making this least wasteful and eco-friendly method to erect a 3-day event.
Ysbrydoliaeth: Inspiration came from the challenges to be eco-friendly whilst enabling an image uplift. To do this, we kept the build production simple and minimal. After researching many alternatives, the details of wall structures in theatres seem most apt and devised the concept Inside Out was born. This idea was about turning a temporary wall structure inside out to expose all its workings. Untreated plywood panels, off-the-shelf fixings and hired scaffolding was chosen to decor the DesignInspire.
Hyd y Prosiect: The project duration was 3 months from initial briefing to onsite completion. Located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong, the event ran for 3 days from the 5th until the 7th of December in 2019. Only 3 days were allowed for the onsite move in and set up.
Llif Gweithrediad: The entrance wall and reception counter at the concourse provides the first impression to the Inside Out concept. The raw and neutral aesthetic developed from plywood panels and scaffolding highlight against the yellow and black graphics is used throughout the event to indicate the organiser’s work. This aesthetic helps to clearly define, the wayfinding, the open forum space, the 2 open workshop areas, communal product display zones etc. The layout was open and created for self-exploration.
Patentau: Copyrights belong to Hong Kong Trade Development Council, 2019
Aelodau'r Tîm: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Abby Chan
Cydnabyddiaeth Delweddau: Hong Kong Trade Development Council