Enkindle Prif Swyddogaeth: Bocs Siocled gan Ion Avram

Mae Enkindle Prif Swyddogaeth: Bocs Siocled gan Ion Avram yn enillydd uchel ei barch o'r 2020 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2020

Enkindle Prif Swyddogaeth: Bocs Siocled

gan Ion Avram

Cleient: Ion Avram

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #105245

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Enkindle Prif Swyddogaeth: Bocs Siocled

Testun Llyfr: Mae Enkindle yn focs siocled wedi'i gynllunio ar gyfer tabledi bach o siocled tywyll mewn dau flas, tsili a lemwn gyda phupur. Mae'r cynllun yn cyfuno dau focs, sy'n gwasanaethu fel cloriau cerdyn pop-up. Unwaith y caiff ei agor, mae'r cerdyn yn datgelu stori ddarluniadol mewn toriadau tri-dimensiwn. Mae'r toriadau ar yr ochr fewnol yn dangos y tabledi bach, wedi'u siapio fel llosgfynydd ar gyfer y blas tsili ac fel trysor bar aur ar gyfer y blas lemwn a phupur. Mae'r cyfeiriad yn atgoffa'r gorffennol, pan oedd sbeisys mor werthfawr ag aur. Gwneir y bocs o gardbord a gellir ei gadw ar ôl bwyta'r siocled.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Enkindle Prif Swyddogaeth: Bocs Siocled yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Enkindle Prif Swyddogaeth: Bocs Siocled fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Enkindle Prif Swyddogaeth: Bocs Siocled yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The concept is a double box of black chocolate mini-tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three dimensional cut outs. The inner side of the packaging displays the mini-tablets through a direct cut out in the box, shaped as a volcano for chili, and shaped as gold bar treasure for lemon and pepper.
Dimensiynau a Phecynnu: 35cm x23cm x2cm the cardboard folded and 35cm x23cm x1cm each box. 5cmx5cm chocolate minitablets
Tagiau: enkindle, chili chocolate, lemon and pepper chocolate, sea monsters,chocolate legends, chocolate spices pop up card chocolate box
Technoleg Cynhyrchu: The box is made of cardboard. The box die cut allows the transportation of the unfolded boxes for logistic efficiency. The pattern of the box in made in CMYK to which two Pantone colors are added. The finishing is realized with matte coating and hot foil red and gold. When the box is open similarly to a book, on the inside of each one there are two cut outs that permit visibility to the chocolate mini tablets, the latter becoming elements of the box design.
Her Dylunio: The main challenge was conceiving the shape of the box so that it looks as appealing closed as it does open as a book. The second challenge was the sizing of the cutouts in the inside, cutouts that allow seeing the chocolate minitablets.
Ymchwil: We checked the originality of the pop up box concept in various FMCG areas related to cardboard packaging in general, not limited to chocolate goods. The research was made in the online environment and took two months. We also looked into linking chocolate goods to non-sweet ingredients within a story concept and we found none.
Ysbrydoliaeth: The inspiration came from the exotic, spicy flavors which are targeted at a rather limited audience, compared to the sweet ones. Visually, the two spicy flavors were interpreted through graphic elements, such as the eyes represented on the cover, which generate a strong sensory reaction. In ancient times, spices were just as valuable as gold. Back then, the ships carrying the precious spices would spread legends and stories on their way back.
Hyd y Prosiect: The projects started in November 2019 in Bucharest and finished in January 2020 in Bucharest
Llif Gweithrediad: The box of chocolate has a secondary function: it becomes a ludic, narrative object that makes the buyer keep it after having enjoyed the product. The chocolate and the pop up cards are both products designed to be offered as gifts. The fact of selling together two different varieties in two boxes makes it alluring for the buyer and the story unfolding in 3D is the surprise element.
Cydnabyddiaeth Delweddau: Image #1: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #2: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #3: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #4: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019