Taiwan Small Town Ramble Swyddogaeth Sylfaenol: Hysbysebu Twristiaeth gan Meng Chih Chiang

Mae Taiwan Small Town Ramble Swyddogaeth Sylfaenol: Hysbysebu Twristiaeth gan Meng Chih Chiang yn enillydd uchel ei barch o'r 2020 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Hysbysebu.

ArianHysbysebu· 2020

Taiwan Small Town Ramble Swyddogaeth Sylfaenol: Hysbysebu Twristiaeth

gan Meng Chih Chiang

Cleient: Taiwan Tourism Bureau, Singapore Office

Enillydd Gwobr Arian A' Design Award yn y Categori Hysbysebu

33,205

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #103746

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Taiwan Small Town Ramble Swyddogaeth Sylfaenol: Hysbysebu Twristiaeth

Mae Taiwan Small Town Ramble yn ymgyrch hysbysebu twristiaeth a grëwyd i hyrwyddo trefi bach Taiwan. Mae'r ymgyrch yn defnyddio bysiau yn Singapore sy'n cario gosodwaith tri-dimensiwn o dŷ traddodiadol o Taiwan. Gosodir to cynffon-wennol, arddull bensaernïol leol, ar ben pob bws. Mae teils addurnol â phatrymau blodeuog yn gorchuddio'r hanner isaf. Mae'r ddau elfen yn ddelweddau eiconig o drefi traddodiadol Taiwan. Mae nyth gwennol wedi'i gerfio, a welwyd ers amser fel symbol o gyfoeth a ffyniant, yn cwblhau'r gosodwaith.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Taiwan Small Town Ramble Swyddogaeth Sylfaenol: Hysbysebu Twristiaeth yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Taiwan Small Town Ramble Swyddogaeth Sylfaenol: Hysbysebu Twristiaeth fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Taiwan Small Town Ramble Swyddogaeth Sylfaenol: Hysbysebu Twristiaeth yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Taiwan Small Town Ramble, a tourism campaign to promote Taiwanese distinguished townships, aims to reach the huge audience and to create an impactful impression in Singapore.

The 3D installation with a swallowtail roof of local unique architecture on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns.

The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus.
Dimensiynau a Phecynnu: For security and cultural reasons, the Singapore transport authority set up strict limitations for the creatives of bus 3D structure. For example:
1. No sharp edges are allowed on the 3D structure
2. Maximum protrusion from the bus rear to fall within 15cm
3 Every design & installation are subjected to LTA (Singapore transport authority) approval
4. No movement of the 3D structure are allowed
5. Size of structure to be within - 80cm(height) x 186cm (length) x 120cm (width) and max weight of 30kg
Tagiau: Transport, Tourism, Bus, Small Town, Taiwan, Bus Wrapping, Bus Advertising, Singapore,
Technoleg Cynhyrchu: The massive field researches of 40 townships and districts was applied in this campaign. The goal is the creation of a local town tourism brand for Taiwan by showcasing the rich and diverse cultural landscapes, ecological landscapes, and recreational resources of specially-selected towns.
Her Dylunio: A Chinese poet once wrote: Beneath the eaves of the high and mighty dwelt the swallows. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus. However, it is extremely difficult to build realistic sculptures with detailed shapes and gradient colors of the swallows. Moreover, the Singapore transport authority has strict regulations about the size, edge, protrusion and even the creative itself.
Ymchwil: The swallowtail roof in Southern Min style concaves up and diverges at both ends just like the tail of a swallow, hence the name. In the past, these types of roofs were considered a sign of wealth, and the upper class would incorporate them in the design of their ancestral shrines. They are also featured in temples, often with designs even more elaborate and intricate; this unique style of architecture can only be found in Taiwan and Southern Fujian.
Ysbrydoliaeth: Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first ever 3D bus of traditional Taiwanese house will roam the streets of Singapore, offering the public a brand-new vision of the charm of Taiwan.

Red brick houses remain a common sight in towns, such as Lukang Changhua, Hengchun old town, and etc. Retro floral patterns from old floral-tiled houses in Kinmen and Kaohsiung, invite people to explore the beauty of Taiwan and its cultural heritage.
Hyd y Prosiect: The campaign started in July 25, 2019 and finished in October 16, 2019, and the buses was scheduled on routes 80, 502, 196, 186, and 157 in Singapore.
Llif Gweithrediad: If you happen to find yourself in Singapore, be sure to take a bus ride on routes 80, 502, 196, 186, and 157 and indulge in the charm of small Taiwanese towns!
Aelodau'r Tîm: Creative Director:
Meng Chih Chiang
Designer:
Sunday Huang
Media Catalyst:
Gabriel Chee Hoe Ping
Production Manager:
Chee Fong Ling

Model:
Miranda Lien
Special Thanks:
Joy Chen
Cydnabyddiaeth Delweddau: Image #1: Photographer Matthias Chng
Image #2: Photographer Matthias Chng
Image #3: Photographer Matthias Chng
Image #4: Photographer Matthias Chng
Image #5: Photographer Matthias Chng