Cut and Paste Brandio gan Lisa Winstanley

Mae Cut and Paste Brandio gan Lisa Winstanley yn enillydd uchel ei barch o'r 2021 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

AurGraffeg· 2021

Cut and Paste Brandio

gan Lisa Winstanley

Cleient: Lisa Winstanley

Enillydd Gwobr Aur A' Design Award yn y Categori Graffeg

78,862

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #103530

Archwilio Mwy Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Cut and Paste Brandio

Mae pecyn cymorth y prosiect hwn, Torri a Gludo: Atal Llên-ladrad Gweledol, yn mynd i’r afael â phwnc a all effeithio ar bawb yn y diwydiant dylunio ac eto nid yw llên-ladrad gweledol yn bwnc sy’n cael ei drafod yn aml. Gallai hyn fod oherwydd yr amwysedd rhwng cymryd cyfeirnod o ddelwedd a chopïo ohoni. Felly, yr hyn y mae’r prosiect hwn yn ei gynnig yw dod ag ymwybyddiaeth i’r meysydd llwyd sy’n ymwneud â llên-ladrad gweledol a gosod hyn ar flaen y gad mewn sgyrsiau am greadigrwydd.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Cut and Paste Brandio yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Cut and Paste Brandio fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Cut and Paste Brandio yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Dimensiynau a Phecynnu: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Tagiau: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Technoleg Cynhyrchu: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Her Dylunio: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Ymchwil: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Ysbrydoliaeth: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Hyd y Prosiect: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Llif Gweithrediad: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Patentau: Copyrights belong to Lisa Winstanley, 2020
Aelodau'r Tîm: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Cydnabyddiaeth Delweddau: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng