Boho Ras Coctels Wedi'u Pecynnu gan Abhijeet Thakur

Mae Boho Ras Coctels Wedi'u Pecynnu gan Abhijeet Thakur yn enillydd uchel ei barch o'r 2020 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2020

Boho Ras Coctels Wedi'u Pecynnu

gan Abhijeet Thakur

Cleient: Abhijeet Thakur

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

38,504

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #101804

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Boho Ras Coctels Wedi'u Pecynnu

Mae Boho Ras yn gwerthu coctels wedi'u pecynnu wedi'u gwneud gyda'r gwirodydd Indiaidd lleol gorau. Mae'r cynnyrch yn cario naws Bohemaidd, sy'n cyfleu ffordd o fyw artistig anghonfensiynol a delweddau'r cynnyrch yw'r portread haniaethol o'r wefr y mae'r defnyddiwr yn ei gael ar ôl yfed y coctel. Mae wedi llwyddo'n berffaith i gyflawni'r pwynt canol lle mae Byd-eang a Lleol yn cwrdd, lle maen nhw'n asio i ffurfio vibe Glocal ar gyfer y cynnyrch. Mae Boho Ras yn gwerthu gwirodydd pur mewn poteli 200ml a choctels wedi'u pecynnu mewn poteli 200ml a 750 ml.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Boho Ras Coctels Wedi'u Pecynnu yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Boho Ras Coctels Wedi'u Pecynnu fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Boho Ras Coctels Wedi'u Pecynnu yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Boho Ras is a brand which makes the finest pure distilled local spirits and also sells packaged cocktails made from these spirits.
Local spirits are available in 200ml bottles and cocktails are available in 200ml and 750ml bottles
Dimensiynau a Phecynnu: The "Pure spirits" and "Cocktails" small bottle (200ml) will be approximately 250mm in height and the labels will be 145mm in height.
The "Cocktails" big bottle (750ml) will be 350mm in height and the lables will be 240 mm in height.
The "Cocktails" lables will have a semicircular curve at the top to resemble few local spirits lables available in India.
Tagiau: Cocktails, Indian Spirits, Indian Design, Packaged Cocktails, Desi,
Technoleg Cynhyrchu: The product will be available in select stores and outlets of the brand itself as the cocktails are made by hand and in batches overseen by professional mixologists.
The "Pure spirits" and "Cocktails" both are available in 200ml small glass bottles. Only "Cocktails" are available in big 750ml bottles.
Her Dylunio: The hardest part was finding a middle ground between these two Local and Global culture and developing a visual language which will appeal the target audience as it is a premium product but still looks like its a local brand.
The Nomenclature was also difficult to finalise as there were many options and none of them gave the exact Phoneasthetic that was required to appeal to the customers.
Ymchwil: Type of Research-Study of existing brands, their offerings and USP's
Research Objective-To understand the market scenario, needs of customers and what are the fields where we can provide a better product.
Methodology-One on one interview, surveys and questionnaires.
Data Collection and Research Tools-Online forms, Group and solo interviews, S.W.O.T analysis and competitor study.
Insights-The target audience wants something that binds both ends of alcohol consumption which are premium cocktails and locally produced spirits.
Effect of research on Design-The research provided a very precise direction to work in which is that the design should be a fusion of both the cultures but as the target audience is in India it should be vibrant, artistic and should have that classic appeal to it.
Ysbrydoliaeth: Many brands sell ready to drink cocktails but no one has ever tried to sell pre-packed cocktails made with local Indian spirits. Indian spirits have a very unique story and taste to it. And the alcohol content in them is high so they can also give you a nice buzz.
Abhijeet wanted to design a brand which did so and by giving it a fusion feel mixing Global and Local creating "Glocal" vibe around the brand.
The brand has a Bohemian look and feel to it as the target audience is looking for a multi-sensorial experience.
Hyd y Prosiect: The project started on 14 august 2019 and ended on 22 September 2019.
this project was done at MIT Institute of Design, Pune, India.
Llif Gweithrediad: The overall packaging of the product attracts the customer as no one has ever tried a cocktail made from Indian spirit so they will be interested.
The product use is as simple as open the bottle pour in a glass or consume from the bottle.