Mae Winter Navel Pecyn Oren gan Chao Xu yn enillydd uchel ei barch o'r 2020 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2020

Winter Navel Pecyn Oren

gan Chao Xu

Cleient: Caixiao Tian agricultural development pty ltd

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

13,198

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #101508

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Winter Navel Pecyn Oren

Y dyluniad yw hyrwyddo'r llynges aeaf oren, a enwir, a gynhyrchir o fferm organig. Mae'r pecyn yn cynnwys blychau cardbord dau faint, cerdyn gwybodaeth, amlen ar gyfer pliciwr oren. Dim ond ar ôl bedydd y pedwar tymor y gellir dewis llynges y gaeaf. her y dyluniad yw dangos arwyddocâd y drefn dyfu hirgul a ffurf wahanol coeden oren yn ystod pedwar tymor ar y pecyn. Lluniodd y tîm dylunio lun a gafodd ei ysbrydoli gan stori jac a choeden ffa. Pwyslais ar y syniad o gytgord rhwng natur a dynolryw.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Winter Navel Pecyn Oren yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Winter Navel Pecyn Oren fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Winter Navel Pecyn Oren yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Dimensiynau a Phecynnu: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Tagiau: package design, food package, fruit package, hand drawing
Technoleg Cynhyrchu: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Her Dylunio: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Ymchwil: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Ysbrydoliaeth: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Hyd y Prosiect: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Llif Gweithrediad: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Aelodau'r Tîm: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu