Debes Intervenir Swyddogaeth Sylfaenol: Poster Diogelwch gan Eduardo Walles

Mae Debes Intervenir Swyddogaeth Sylfaenol: Poster Diogelwch gan Eduardo Walles yn enillydd uchel ei barch o'r 2020 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2020

Debes Intervenir Swyddogaeth Sylfaenol: Poster Diogelwch

gan Eduardo Walles

Cleient: tApp

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

9,125

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #101449

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Debes Intervenir Swyddogaeth Sylfaenol: Poster Diogelwch

Testun Llyfr: Mae Debes Intervenir yn ymgyrch posteri diogelwch gweithle a grëwyd ar gyfer ffatri ddiwydiannol. Mae'r posteri'n dangos y ffordd gywir a'r ffordd anghywir o ddefnyddio offer a chyfleusterau. Mae pob golygfa'n canolbwyntio ar yr eiliad union cyn i ddamwain ddigwydd. Defnyddir arddull comig i greu cysylltiad cyfeillgar a chlir gyda'r gweithwyr. Mae cymeriad darluniadol yn arwain y staff drwy bob neges. Lluniwyd y gwaith celf gan ddefnyddio offer darlunio fector i gadw llinell organig a rhydd, yna fe'i lliwiwyd a'i gyfansoddwyd gan ddefnyddio meddalwedd golygu delweddau. Argraffir pob poster ar styren ac mae'n mesur 900 wrth 600 milimetr.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Debes Intervenir Swyddogaeth Sylfaenol: Poster Diogelwch yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Debes Intervenir Swyddogaeth Sylfaenol: Poster Diogelwch fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Debes Intervenir Swyddogaeth Sylfaenol: Poster Diogelwch am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Dimensiynau a Phecynnu: Styrene 900 mm X 600 mm. Depth. 50
Tagiau: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Technoleg Cynhyrchu: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Her Dylunio: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Ymchwil: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Ysbrydoliaeth: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Hyd y Prosiect: The project started in September 2016 and finished in November 2016 in CDMX.
Llif Gweithrediad: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Patentau: None, everything was created form scratch.
Aelodau'r Tîm: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Cydnabyddiaeth Delweddau: None, everything was created form scratch.