Zhangyan Country Living Festival Prif Swyddogaeth: Gofod Arddangos gan Tongji Tiandi Neili Lab

Mae Zhangyan Country Living Festival Prif Swyddogaeth: Gofod Arddangos gan Tongji Tiandi Neili Lab yn enillydd uchel ei barch o'r 2021 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Digwyddiad.

ArianDigwyddiad· 2021

Zhangyan Country Living Festival Prif Swyddogaeth: Gofod Arddangos

gan Tongji Tiandi Neili Lab

Cleient: Tongji Tiandi-Neili Lab

Enillydd Gwobr Arian A' Design Award yn y Categori Digwyddiad

52,456

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #100911

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Zhangyan Country Living Festival Prif Swyddogaeth: Gofod Arddangos

Gŵyl Byw Gwledig Zhangyan yw gofod arddangos a grëwyd ar gyfer digwyddiad gwledig yn Shanghai. Mae'r cynllun wedi'i ffurfio o hen gynwysyddion cludo sydd wedi'u gosod yn gam, eu pentyrru, eu cydblethu a'u cylchdroi i lunio ardaloedd thematig amrywiol. Mae un grŵp o gynwysyddion yn amgáu ardal ar gyfer fforymau, tra bod grŵp arall yn diffinio ardal ar gyfer marchnad. Defnyddir adnoddau lleol a daflwyd i ffwrdd hefyd, megis pren, gwellt a chors. Mae'r hunaniaeth weledol yn dilyn arddull Memphis ac yn haniaethu motiffau lleol o fynydd, dŵr, pysgod a phont. Mae'r gofod gweithgaredd yn ymestyn dros 5000 metr sgwâr.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Zhangyan Country Living Festival Prif Swyddogaeth: Gofod Arddangos yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Zhangyan Country Living Festival Prif Swyddogaeth: Gofod Arddangos fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Zhangyan Country Living Festival Prif Swyddogaeth: Gofod Arddangos yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Dimensiynau a Phecynnu: The visual system design includes 5000 square meters of activity space.
Tagiau: Innovation，sustainable，Memphis，integrating design
Technoleg Cynhyrchu: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Her Dylunio: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Ymchwil: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Ysbrydoliaeth: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Hyd y Prosiect: The project started in August 2019 in Shanghai and finished in November 2019.
Llif Gweithrediad: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Aelodau'r Tîm: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang