The Wild Mae Hunaniaeth Gorfforaethol gan Chao Xu

Mae The Wild Mae Hunaniaeth Gorfforaethol gan Chao Xu yn enillydd uchel ei barch o'r 2020 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2020

The Wild Mae Hunaniaeth Gorfforaethol

gan Chao Xu

Cleient: AhnLuh Luxury Resorts and Residences

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #100724

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am The Wild Mae Hunaniaeth Gorfforaethol

Dyluniad brand yw hwn ar gyfer cyrchfan moethus newydd, wedi'i adeiladu ar ben mynydd Huangbai yn Nhalaith Hunan. Nod y prosiect hwn yw cyfuno esthetig traddodiadol Tsieineaidd â symlrwydd y Gorllewin i ddylunio brandio. Tynnodd y tîm dylunio nodweddion cyfoethog anifeiliaid a phlanhigion ym mynydd Huangbai a dylunio logo siâp craen gan ddefnyddio techneg paentio Tsieineaidd draddodiadol, roedd pluen y craeniau wedi'i symleiddio i batrwm dylunio. Gall y patrwm sylfaenol hwn ffurfio pob math o anifeiliaid a phlanhigion （sy'n bodoli yn y mynydd), a gwneud i'r holl elfennau dylunio edrych yn gytûn.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae The Wild Mae Hunaniaeth Gorfforaethol yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i The Wild Mae Hunaniaeth Gorfforaethol fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir The Wild Mae Hunaniaeth Gorfforaethol am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
Dimensiynau a Phecynnu: Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm
Tagiau: branding design, logo, Chinese style, hotel branding, simple
Technoleg Cynhyrchu: Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
Her Dylunio: As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
Ymchwil: Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
Ysbrydoliaeth: Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
Hyd y Prosiect: The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
Aelodau'r Tîm: Creative director:Chao Xu
Graphic design:Chao Xu