Capsules of Wonder Úvodní chodba od Hong Kong Trade Development Council

Dílo Capsules of Wonder Úvodní chodba od designéra Hong Kong Trade Development Council je vysoce ceněným vítězem prestižní soutěže 2020 Bronzová cena A' Design Award v kategorii Událost.

BronzUdálost· 2020

Capsules of Wonder Úvodní chodba

od Hong Kong Trade Development Council

Klient: Hong Kong Trade Development Council

Držitel ocenění Bronzová cena A' Design Award v kategorii Událost

24,455

Ověřený držitel ocenění

Ověřit stav ocenění pro #90049

Navštívit web Zobrazit na A' Design Award Tisková zpráva Odznak ocenění

Barvy

Design

O designu Capsules of Wonder Úvodní chodba

Capsules of Wonder je úvodní chodba navržená pro halu hodinářského veletrhu v Hongkongu. Prostor o rozloze 1800 metrů čtverečních vítá návštěvníky předtím, než se vydají objevovat 140 mezinárodních hodinářských značek. Šestiúhelníková brána s LED obrazovkou ústí do chodby dlouhé 45 metrů a vysoké 6 metrů. Otevřená komora pojme pódium pro produktové přehlídky, semináře a recepce. Čtyři šestiúhelníkové portály se otevírají do tematických zón nazvaných Arctic Retreat, Aqua Pod, Botanic Lab a Time Observatory. Stěny byly postaveny z recyklovatelných hliníkových systémů potažených napnutými vinylovými potisky.

Ocenění

O ocenění Bronzová cena A' Design Award

Capsules of Wonder Úvodní chodba je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Capsules of Wonder Úvodní chodba bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Capsules of Wonder Úvodní chodba nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Za designem

Tiskový balíček

Údaje o autorech, členech týmu a technické detaily poskytnuté designérem.

Jedinečné vlastnosti: The Salon de TE was the only hall opened to the public at this Hong Kong watch fair. Its purpose was to showcase 140 international premium watch brands. The design brief was to create a 1800m2 introductory passageway experience for its visitors. The passageway had to stimulate the feeling of new discoveries before visitors embark to discover the various watch brands. A futuristic theme was created to include a welcome reception, VIP lounge and an open stage area for multifunctional activities.
Rozměry a balení: Acrylic mirrored cladding was used in the reception and VIP lounge. A 3m high x 5m wide hexagon shaped gateway with a LED screen greeted the visitors into the 45m long x 7.5m wide x 6m high passageway of the Salon de TE hall. An interactive screen at 3m high x 9m wide was placed near the entrance space. Further inside the passageway was an open chamber area 17m diameter that housed a 9m stage wide stage. Multifunctional activities include product parades, cocktails and seminars was used in the space.
Štítky: Trade, Hong Kong, Fashion, Music, Installation, Outer Space Journey, Exhibition, Design, Organiser, Fair
Výrobní technologie: The production avoided the use of heavy wooden structures instead, all the walls were made with reusable aluminium systems covered with stretched vinyl prints. The furniture, props, lighting and LED screens were hired. Biodegradable carpets covered the exhibition hall flooring. Experiences such as a fragrant olfactory garden along with augmented and virtual reality technology were integrated into the spatial design.
Designová výzva: The most challenging part was finding a design concept different from any previous design concept used for this marketing show. The most important aspect was the design had to heightening the public perception and awareness of the Salon de TE and the watch industry. After analysing various ideology and themes on adventures of new discoveries, a futuristic capsule to take the visitors to different worlds seemed ideal. From this, the whole design process went into development.
Výzkum: Inspiration to design the introductory passageway derived from the challenge of the brief. The new design was intended to evoke the visitors’ curiosity with new discoveries. This led to the idea of curating a futuristic journey under the main concept Capsules of Wonders. Subsequently, 4 different unique experience named Arctic Retreat, Aqua Pod, Botanic Lab and Time Observatory was created for the visitors before they set out to the different categories into this specialised hall.
Inspirace: Inspiration for the introductory passageway design came from the organiser's requirement of stimulating the imagination of the visitor with the feeling of new discoveries. This led to researching imaginary science fictional worlds of holodecks and time capsules. From this series of futuristic themed experienced was depicted and developed under the concept name Capsules of Wonder.
Doba trvání projektu: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2018 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Provozní postup: The flow starts with a futuristic departure lounge to evoke the visitors’ curiosity of new discovery. Inside the introductory passageway, dramatic lighting and interactive experiences enabled a heightened visual story telling experience. An open chamber with a stage was created to house multifunctional promotional activities. Within this, 4 hexagon portals would lead into unique themes such as Artic Retreat, Aqua Pod, Botanic Lab and Time Observatory to reflect the different zones.