Cafe Tunico Design Značky od Mateus Matos Montenegro

Dílo Cafe Tunico Design Značky od designéra Mateus Matos Montenegro je vysoce ceněným vítězem prestižní soutěže 2020 Bronzová cena A' Design Award v kategorii Grafika.

BronzGrafika· 2020

Cafe Tunico Design Značky

od Mateus Matos Montenegro

Klient: Café Tunico

Držitel ocenění Bronzová cena A' Design Award v kategorii Grafika

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Design

O designu Cafe Tunico Design Značky

Značka, která překládá rodinnou historii. Káva, rodina, 7 dětí a pan Tunico. To jsou pilíře tohoto příběhu, a to je to, co logo překládá. Design kávy diskrétně nahrazuje i-dot; nerozlučný společenský klobouk představuje pana Tunica; typografie představuje rodinnou tradici a řemeslný způsob výroby kávy. Těsnění má za úkol rychle identifikovat značku při použití na různých místech a objektech pomocí T, původního dopisu Tunica, jeho klobouku a sedmi zrn, které představují 7 dětí, kterým předal odkaz své země, a plodiny.

Ocenění

O ocenění Bronzová cena A' Design Award

Cafe Tunico Design Značky je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Cafe Tunico Design Značky bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Cafe Tunico Design Značky nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

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Jedinečné vlastnosti: Gratitude germinated in the heart of the family. Even after Seu Tunico, the patriarch, divided his land among his seven sons, they remained there, their feet planted and engaged in the care of the land that helped raise them. Moreover, it is with all this love and affection that, after 100 years of hard work and experience, they have decided to take the coffee they plant directly to the table of other families, with the brand that translates their story. A coffee made by those who are proud to do what they love. Coffee, family, 7 children and Mr. Tunico Lucas. These are the pillars of this story, and that's what the logo translated into. The coffee design discreetly replaces point i. The inseparable companion hat represents Mr. Tunico. Typography represents the whole family tradition and the artisanal method of coffee production. A seal is a way of identifying the brand quickly and can be applied to various places and objects. In it we use the T, initial letter of Tunico, with his hat, which always accompanies him, and the grains around, representing the 7 children to whom he passed the legacy of his lands and crops.
Rozměry a balení: The packages are filled with roasted coffee and coffee beans, ranging from 250g, 500g and 1kg each. The business cards have standard measures of 5cm x 9cm closed, with a fold.
An institutional film was created for the brand with placement in social media in FullHD.
Štítky: Brand, logotype, coffee, design, packaging, brazil, arabia, handcraft, craft, family made, 100%, 100 years, handmade
Výrobní technologie: For the Cafe Tunico brand project, were used a variety of materials in the applied parts. Packaging with aluminum inner lining and screen printing in CMYK and a golden Pantone. Special business cards for sellers with printed price lists, billboards and banners. Special packaging is being developed for the brand's premium version on kraft paper with silkscreen, vinyl sticker and a special seal on hot wax.
It was created and produced a film for online placement on social media, filmed on the farm and with Mr. Tunico and his wife.
Designová výzva: The roots of the family were built through the coffee. As a child, Mr. Tunico dealt with the planting. Time passed, the family growing, and the coffee was still there, firm and strong. It is more than a seed, it is the translation of all this union. And now, the coffee will not only be produced there, it will be packed and will come to the table of other families.
So bringing all these references was our biggest challenge.
Výzkum: A market research was done to diagnose the most common and generic design styles so that the brand could differentiate itself in a strong and coherent way.
Inspirace: The inspiration for this project came from family history and its intrinsic relationship with coffee. Mr. Tunico's grandparents planted the seed that gave rise to the love of coffee. Generations of their families are fruits of this passion. It was with all this love and affection that, after 100 years of hard work and experience, decided to bring the family coffee to all Brazilians. A coffee made by those who are proud to do what they love. 100 years of family, 100% artisan coffee.
Doba trvání projektu: February 2018 to may 2019
Provozní postup: The brand have a design that brings tradition of the family in its core, but imposes itself as a modern and current brand, Because of it, it attracts the target audience, as well as establishing itself as a brand of quality and strong in the acting market, with fantastic results in a very short time.
Autoři fotografií: Image credits to Mateus Matos Montenegro and Avalanche Vitória.
Video credits to Mateus Matos Montenegro and Avalanche Vitória.